AR in the Eyewear Industry: A Practical Application – Max Cecchini (VP, Luxottica):

Max Cecchini, Vice President, Digital Innovation, Luxottica

A talk from Inspire Track at AWE USA 2017 – the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.

Glasses are widely regarded as the ultimate enabler for Augmented Reality. But AR in relation to eyewear is not about smartglasses alone – it is also about aiding the customer in visualizing, discovering and shopping for glasses. The talk will present Luxottica’s proprietary Virtual Try On technology, how it is being used to improve customer experience today and support shoppers in their purchasing decisions, and give a taste for how the company is planning to leverage it further in the future.