{"id":1404,"date":"2018-10-27T17:22:06","date_gmt":"2018-10-27T15:22:06","guid":{"rendered":"http:\/\/secondstarvr.com\/?page_id=1404"},"modified":"2025-07-15T19:04:48","modified_gmt":"2025-07-15T17:04:48","slug":"about","status":"publish","type":"page","link":"https:\/\/secondstarvr.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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About<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1509729107467{margin-top: 124px !important;}”][vc_column][vc_single_image image=”2193″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1474624365002{padding-top: 4% !important;padding-bottom: 4% !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]\n

The “second star” \u00a0is the point of reference that always inspired dreamers and innovators, driving them to an imaginary island where their magic ideas happen.
\n\u201cNeverland\u201d has never been so real thanks to new latest immersive technologies of Augmented Reality (AR), Metaverse (MV), and Virtual Reality (VR) that makes the dream come true, even the one to fly.<\/h4>\n

We study data, collect use case & insights, commit researches, partner with Enterprises, Universities, Consulting firms and collaborate with Agencies to inspire, train, assist, managers, entrepreneurs, and startups on Metaverse, Augmented and Virtual Reality business solutions. <\/strong><\/p>\n

We created a fully new ecosystem to successfully operate in what we call \u201cMedia Reality\u201d, the new chapter of the never-ending story of technology and media. <\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-link” color=”custom” background_style=”rounded” align=”center” custom_color=”#dd3333″][vc_column_text]We connect<\/strong> people and best in class companies providing a unique platform of sharing knowledge on \u201cMedia Reality\u201d.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-graduation-cap” color=”custom” background_style=”rounded” align=”center” custom_color=”#dd3333″][vc_column_text]We provide<\/strong> comprehensive training paths and tailor made solutions to let our customer unlock the potential of \u201cMedia Reality\u201d for productivity, sales, marketing and communication.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-users” color=”custom” background_style=”rounded” align=”center” custom_color=”#dd3333″][vc_column_text]We create<\/strong> seminars and conferences opportunities to understand and discuss of \u201cMedia Reality\u201d[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_icon icon_fontawesome=”fa fa-info” color=”custom” background_style=”rounded” align=”center” custom_color=”#dd3333″][vc_column_text]We advise<\/strong> our clients on the design thinking process to shape the most effective strategy for their business taking advantage of \u201cMedia Reality\u201d technology.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1509703187195{padding-top: 64px !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]If you need help figuring out how to get the most for your business from the most advanced technologies of Augmented Reality (AR), Metaverse (MV) and Virtual Reality (VR) info@secondstarvr.com<\/a>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Partnerships<\/h3>\n[\/vc_column_text][vc_single_image image=”3629″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.24orebs.com\/”][vc_single_image image=”4227″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.ambrosetti.eu\/”][vc_single_image image=”4102″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.cariplofactory.it\/en\/”][vc_single_image image=”3630″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.cfmt.it\/”][vc_single_image image=”4557″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/hbr.org\/”][vc_single_image image=”3631″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/iab.it\/”][vc_single_image image=”4556″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/www.mondadori.it\/”][vc_single_image image=”3632″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.osservatoriobe.com\/”][vc_single_image image=”3633″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.polihub.it\/en\/”][vc_single_image image=”3731″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.pwc.com\/”][vc_single_image image=”3635″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.quadrifor.it\/”][vc_single_image image=”3752″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/tedxcortina.org\/tedx-cortina-2019\/”][vc_single_image image=”4228″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/corsi.treccanifutura.it\/”][vc_single_image image=”3636″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”http:\/\/www.gest.unipd.it\/it\/corsi\/corsi-di-studio\/corsi-di-laurea-triennale\/ingegneria-gestionale”][vc_single_image image=”3695″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.upa.it\/it\/upa-academy\/master-upa-obe-in-branded-content-entertainment.html”][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_single_image image=”1999″ img_size=”full” css=”.vc_custom_1650526075990{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1540760245562{padding-top: 0px !important;padding-right: 40px !important;padding-left: 40px !important;}”][vc_column_text]\n

Lorenzo Montagna<\/strong><\/h2>\n

Founder<\/strong><\/i><\/p>\n

Lorenzo Montagna is an expert of technologies applied to media.<\/p>\n

He has been CEO of the Italian subsidiaries of iconic internet brands such as Yahoo! \u2013 (1st<\/sup>\u00a0portal), Altavista (1st<\/sup>\u00a0search engine), ViaMichelin (1st<\/sup>\u00a0mobile geo app), Lycos-Napster ( 1st social and music website)<\/p>\n

He founded in 2017 the 1st<\/sup> Italian consultant company about Augmented Reality (AR) & Virtual Reality (VR) enterprise solutions named Second stAR VR.<\/p>\n

He is President of VRARA ( the largest and global association for AR and VR companies – \u00a0www.thevrara.com<\/a> –\u00a0) in Italy.<\/p>\n

He is a mentor and advisor for startups working with Polihub (www.polihub.it\/en\/<\/a>) the 2nd largest public accelerator in Europe, \u00a0part of \u00a0Politecnico di Milano, one of the most prestigious university worldwide, a center of excellence for innovation.<\/p>\n

He started his careers 27 Yrs ago working in television ( Mediaset & Publitalia) focussing on new media and innovative advertising formats.<\/p>\n

He wrote books\u00a0on digital transformation\u00a0and is partner of Business Schools, Universities and Observatories about these topics.<\/p>\n

His mission is to train\u00a0& advise managers and entrepreneurs about the new world of \u201cexperience technology\u201d in order to adopt successfully these powerful techs impacting the business strategy and the bottom line.<\/p>\n

He has written four books<\/a>, the first on online advertising, “Lavapiubianco.com. Pubblicit\u00e0 e web” (2002), the second on e-commerce: “Lavapiubianco.biz. Marketing, business and web<\/strong>” (2004).<\/p>\n

Author of the 1st<\/sup>\u00a0 book about\u00a0 Augmented Reality (AR) and Virtual Reality (VR) for business in Italian, “Realt\u00e0 virtuale e realt\u00e0 aumentata. Nuovi media per nuovi scenari di business<\/strong>” (published by Hoepli)<\/a>\u00a0and he founded \u00a0www.secondstarvr.com<\/a>\u00a0the point of reference online for use cases and info about AR & VR in biz.<\/p>\n

In 2022 he published his fourth book, “Metaverse. Noi e il Web 3.0<\/strong><\/a>“, on the theme of the Metaverse (published by Mondadori).<\/p>\n[\/vc_column_text][vc_icon icon_fontawesome=”fa fa-linkedin-square” size=”xl” link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Florenzomontagna%2F||target:%20_blank|”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_single_image image=”1625″ img_size=”large” alignment=”center” el_class=”img-about-list-center”][vc_single_image image=”3896″ img_size=”large” onclick=”custom_link” img_link_target=”_blank” el_class=”img-about-list-center-argogra” link=”https:\/\/argogra.com\/”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_column_text] About [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1509729107467{margin-top: 124px !important;}”][vc_column][vc_single_image image=”2193″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1474624365002{padding-top: 4% !important;padding-bottom: 4% !important;}”][vc_column offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text] The “second star” \u00a0is the point of reference that always inspired dreamers and innovators, driving them to an imaginary island where their magic ideas happen. \u201cNeverland\u201d has never been so real thanks…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"acf":[],"yoast_head":"\nAbout | second stARVR<\/title>\n<meta name=\"description\" content=\"Virtual Reality point of reference: SecondstARVR introduces AR, VR & Metaverse and points dreamers where magic ideas happen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secondstarvr.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About | second stARVR\" \/>\n<meta property=\"og:description\" content=\"Virtual 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