{"id":3679,"date":"2023-03-10T16:52:30","date_gmt":"2023-03-10T15:52:30","guid":{"rendered":"https:\/\/secondstarvr.com\/en\/?post_type=post_press&p=3679"},"modified":"2023-03-13T12:49:17","modified_gmt":"2023-03-13T11:49:17","slug":"mark-up-brand-and-retail-in-search-of-the-metaverse","status":"publish","type":"post_press","link":"https:\/\/secondstarvr.com\/en\/post_press\/mark-up-brand-and-retail-in-search-of-the-metaverse\/","title":{"rendered":"Mark Up – Brand and retail in search of the metaverse"},"content":{"rendered":"

A few days ago an interview of mine came out in Mark Up<\/a> magazine in which I had the opportunity to talk about the essence of the Metaverse<\/strong> and the opportunities for brands.<\/p>\n

We already have concrete examples of its application today: Fortnite<\/strong> and Roblox<\/strong> are video games but conceptually defined as closed Metaverses<\/strong> in which there is only one owner of everything.<\/p>\n

Then there are open Metaverses<\/strong> such as The Sandbox<\/strong> and Decentraland<\/strong> where the land is sold to companies that become owners and on which they can build houses and businesses.<\/p>\n

In addition to the closed and open Metaverses<\/strong>, a trend is to create their own three-dimensional environments\/Metaverses<\/strong> where brands create a new univocal and direct relationship with their target, thus favoring the concept of evolution of the site and social pages.<\/p>\n

This creates environments that perhaps don’t exploit the traffic of MOPs<\/strong> (Massive online Platforms<\/strong> \u2013 i.e. the main Metaverses<\/strong> mentioned) but which create an exclusive brand experience relationship for their own targets, B2B, B2C or even B2E (employees).<\/p>\n

All of this is just the beginning of what we will see in the future.<\/p>\n

To learn more about the topic you can read the full article online (in italian) at this link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago an interview of mine came out in Mark Up magazine in which I had the opportunity to talk about the essence of the Metaverse and the opportunities for brands. We already have concrete examples of its application today: Fortnite and Roblox are video games but conceptually defined as closed Metaverses in…<\/p>\n","protected":false},"author":3,"featured_media":3680,"menu_order":0,"template":"","categories":[39,26],"acf":[],"yoast_head":"\nMark Up - Brand and retail in search of the metaverse | second stARVR<\/title>\n<meta name=\"description\" content=\"Mark Up - Brand, Retail & Metaverse: an interview to Lorenzo Montagna to talk about the essence of the Metaverse and opportunities for brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secondstarvr.com\/en\/post_press\/mark-up-brand-and-retail-in-search-of-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Up - Brand and retail in search of the metaverse | second stARVR\" \/>\n<meta property=\"og:description\" content=\"Mark Up - 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