{"id":4420,"date":"2024-06-30T19:47:50","date_gmt":"2024-06-30T17:47:50","guid":{"rendered":"https:\/\/secondstarvr.com\/en\/?p=4420"},"modified":"2024-06-30T09:48:59","modified_gmt":"2024-06-30T07:48:59","slug":"harvard-business-review-the-fascinating-future-of-immersive-technologies","status":"publish","type":"post","link":"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/","title":{"rendered":"Harvard Business Review &#8211; The fascinating future of immersive technologies"},"content":{"rendered":"<p><a href=\"https:\/\/www.hbritalia.it\/\" target=\"_blank\" rel=\"noopener\"><strong>Harvard Business Review Italia<\/strong><\/a> has published an in-depth analysis by <strong>Lorenzo Montagna<\/strong> on the future of <strong>Immersive Technologies<\/strong>.<\/p>\n<p><strong>Augmented Reality<\/strong> (<strong>AR<\/strong>), <strong>Virtual Reality<\/strong> (<strong>VR<\/strong>) and <strong>Mixed Reality<\/strong> (<strong>MR<\/strong>) are shaping an <strong>XR<\/strong>, an <strong>Experiential Reality<\/strong> (or <strong>Extended Reality<\/strong>), with which leading entrepreneurial protagonists are currently <strong>working<\/strong> and doing <strong>research.<\/strong><\/p>\n<p>Lorenzo Montagna presents the <strong>hubs<\/strong> and <strong>technologies<\/strong> underlying these realities, analysing which <strong>sectors<\/strong> (<strong>social<\/strong>, <strong>industrial<\/strong>, <strong>entertainment<\/strong>, <strong>technology<\/strong>, <strong>retail<\/strong>, <strong>real estate<\/strong>, <strong>marketing<\/strong>, <strong>training<\/strong>&#8230;) are adopting and reaping greater <strong>results<\/strong> already in the present.<\/p>\n<p><strong>Europe<\/strong> and <strong>Italy<\/strong> are also aligning themselves (for example with the <strong>AI \u200b\u200bAct<\/strong> for <strong>Artificial Intelligence<\/strong> or the <strong>European regulations on virtual currency<\/strong>) with these widespread <strong>innovations<\/strong> and <strong>revolutions<\/strong> that are now taking shape and consolidating everywhere, inside <strong>homes<\/strong>, in <strong>cars<\/strong>, at <strong>work<\/strong>, with <strong>investments<\/strong>.<\/p>\n<p>The full article can be found (in italian language) below.<\/p>\n<p>&#8211;<\/p>\n<a href=\"https:\/\/secondstarvr.com\/en\/wp-content\/uploads\/2024\/06\/harvard-business-review-tecnologie-immersive-lorenzo-montagna.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Harvard Business Review - The fascinating future of immersive technologies<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Harvard Business Review Italia has published an in-depth analysis by Lorenzo Montagna on the future of Immersive Technologies. Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are shaping an XR, an Experiential Reality (or Extended Reality), with which leading entrepreneurial protagonists are currently working and doing research. Lorenzo Montagna presents the hubs and&hellip;<\/p>\n","protected":false},"author":61,"featured_media":4421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43,9,16,19,40,39,32,46,7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harvard Business Review - The fascinating future of immersive technologies | second stARVR<\/title>\n<meta name=\"description\" content=\"Harvard Business Review - Immersive Technologies: Lorenzo Montagna analyses the fascinating future of immersive technologies (AR, MR, VR, XR)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harvard Business Review - The fascinating future of immersive technologies | second stARVR\" \/>\n<meta property=\"og:description\" content=\"Harvard Business Review - Immersive Technologies: Lorenzo Montagna analyses the fascinating future of immersive technologies (AR, MR, VR, XR)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/\" \/>\n<meta property=\"og:site_name\" content=\"second stARVR\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-30T17:47:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T07:48:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secondstarvr.com\/en\/wp-content\/uploads\/2024\/06\/harvard-business-review-tecnologie-immersive-lorenzo-montagna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio C.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio C.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/\",\"url\":\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/\",\"name\":\"Harvard Business Review - The fascinating future of immersive technologies | second stARVR\",\"isPartOf\":{\"@id\":\"https:\/\/secondstarvr.com\/en\/#website\"},\"datePublished\":\"2024-06-30T17:47:50+00:00\",\"dateModified\":\"2024-06-30T07:48:59+00:00\",\"author\":{\"@id\":\"https:\/\/secondstarvr.com\/en\/#\/schema\/person\/fa081cefcc417a59259c22c27569b85f\"},\"description\":\"Harvard Business Review - Immersive Technologies: Lorenzo Montagna analyses the fascinating future of immersive technologies (AR, MR, VR, XR)\",\"breadcrumb\":{\"@id\":\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/secondstarvr.com\/en\/harvard-business-review-the-fascinating-future-of-immersive-technologies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/secondstarvr.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Harvard Business Review &#8211; 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