{"id":772,"date":"2017-11-06T15:02:53","date_gmt":"2017-11-06T14:02:53","guid":{"rendered":"http:\/\/secondstarvr.com\/?p=772"},"modified":"2024-06-05T10:49:46","modified_gmt":"2024-06-05T08:49:46","slug":"transform-business-outcomes-with-immersive-technology","status":"publish","type":"post","link":"https:\/\/secondstarvr.com\/en\/transform-business-outcomes-with-immersive-technology\/","title":{"rendered":"Transform Business Outcomes With Immersive Technology"},"content":{"rendered":"

Immersive Technology Business Transformation:\u00a0Source<\/strong><\/a><\/p>\n

Augmented Reality and Virtual Reality offer ease of use, scalability and new types of content for customers and employees.
\nHow great would it be to see home improvements before investing in them? Lowe\u2019s makes this possible with Holoroom, an in-store Virtual Reality (VR) room. Customers can virtually test different materials, lights and home products before making a purchase. DHL is applying Augmented Reality (AR) to logistics. The company\u2019s Vision Picking Program uses advanced smartglasses in shipping warehouses to reduce errors and increase the speed of pick-and-pack tasks.<\/p>\n

Enterprise architecture (EA) and technology innovation leaders should consider integrating Augmented Reality and Virtual Reality to improve customer and employee interactions and business performance. Augmented Reality and Virtual Reality offer new ways for customers to engage with brands and for organizations to achieve efficiencies via devices like smartphone Virtual Reality, head-mounted displays (HMDs), smartglasses and 3D experience rooms. Immersive technology provides many benefits including ease of use, scalability, and new types of content and application experiences for customers and employees.<\/p>\n

\u201cAR and VR will transform today\u2019s user experience into a more continuous and contextual one that significantly changes how people interact with each other and computing systems,\u201d<\/p><\/blockquote>\n

said Brian Blau, research vice president at Gartner.<\/p>\n

\u201cWe predict by 2019, Augmented Reality, Virtual Reality and Mixed Reality (MR) solutions will be evaluated and adopted in 20% of large-enterprise businesses.\u201d<\/p><\/blockquote>\n

The immersive technology market is quickly advancing. Gartner forecasts that by 2020, both consumers and businesses will have easy access to quality devices, systems, tools and services. The market currently offers more consumer devices than enterprise-ready ones. However, \u201cthe gap between consumer and enterprise adoption will close, possibly by 2019, once market segments for both consumers and businesses are firmly established,\u201d said Mr. Blau. \u201cWe predict by 2019, Augmented Reality, Virtual Reality and Mixed Reality (MR) solutions will be evaluated and adopted in 20% of large-enterprise businesses.\u201d<\/p>\n

Augmented Reality and Virtual Reality require input from user movement, sensors and historical data. When combined with other technology like conversational platforms, immersive technology can be used to create extremely personalized products, services and experiences for customers.<\/p>\n

Augmented Reality and Virtual Reality can also enhance employee job functions. Organizations are using immersive technology solutions for training, product visualization, maintenance and prototyping. For example, the British Army and Visualise created a 360-degree Virtual Reality recruitment video, so prospects could experience military training. The Virtual Reality video increased awareness of the British Army\u2019s recruitment campaign by 20%.<\/p>\n

EA and technology innovation leaders can take these five steps to implement immersive technology:<\/p>\n

    \n
  1. Plan: Research immersive technologies and providers to understand their capabilities and determine what solutions may work for your organization\u2019s specific business processes. Consider collaborating with immersive developers for pilot projects, but also develop internal expertise to cultivate knowledge and consistency.<\/li>\n
  2. Identify: Pinpoint where Augmented Reality and Virtual Reality can help seize opportunities or overcome challenges with the goal to instigate behavioral change. First focus on how Augmented Reality and Virtual Reality can improve processes before designing for digital touchpoints, HMDs and censored environments.<\/li>\n
  3. Design: Architect use cases. Focus on the use of immersion to design experiences and solutions that match business data to immersive worlds.<\/li>\n
  4. Scale: Map use cases to business outcomes, capabilities and processes to determine how Augmented Reality and Virtual Reality can incite improvements.<\/li>\n
  5. Analyze: Continue to improve and create a valuable user experience (UX). Repeat Augmented Reality and VR programs and use analytics to determine what generates the best UX and meets predetermined business ROI goals.<\/li>\n<\/ol>\n

    Although Augmented Reality and Virtual Reality are currently 5 to 10 years away from mainstream adoption, organizations are already realizing the significant benefits of immersive technology. A recent Gartner survey showed that out of the organizations that are currently using or piloting Augmented Reality, 40% found the technology to exceed expectations.<\/p>\n

    \u201cEA and technology innovations leaders should consider using Augmented Reality and Virtual Reality to engage customers in new, unique ways and improve employee job functions,\u201d Mr. Blau said.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Immersive Technology Business Transformation:\u00a0Source Augmented Reality and Virtual Reality offer ease of use, scalability and new types of content for customers and employees. How great would it be to see home improvements before investing in them? Lowe\u2019s makes this possible with Holoroom, an in-store Virtual Reality (VR) room. Customers can virtually test different materials, lights…<\/p>\n","protected":false},"author":3,"featured_media":2171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,46],"tags":[],"acf":[],"yoast_head":"\nTransform Business Outcomes With Immersive Technology | second stARVR<\/title>\n<meta name=\"description\" content=\"Immersive Technology Business Transformation: Augmented Reality & Virtual Reality allow testing materials before before investing in them\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secondstarvr.com\/en\/transform-business-outcomes-with-immersive-technology\/\" \/>\n<meta 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