“The liquid zone that separates physical reality from digital reality has for some time been a land of conquest for the big names in the fashion biz. Who have learned to move, with dexterity, in the ecosystem of video games loved by Gen Z. Thus establishing a new relationship with them, and with a parallel universe more than ever profitable.”
Intervention by Lorenzo Montagna in the Metaverse article by Federica Fiori for ELLE (September 17, 2022).
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