A large quantity of songs created with applications that use Artificial Intelligence to clone and “regenerate” the voices of famous artists is spreading in the playlists of music streaming platforms. David Bowie,…
Metaverse
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit will be held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Film – AlphaGo (Greg Kohs)
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
Film – Ready Player One (Steven Spielberg)
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Anon (Andrew Niccol)
Film – Valerian and the City of a Thousand Planets (Luc Besson)
A step into the future with Apple Vision Pro: Metaverse redefined
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Film – Her (Spike Jonze)
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
Film – The Congress (Ari Felman)
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Film – The Final Cut (Omar Naim)
Audi and the “augmented” car
BMW and the Virtual Driving
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Film – S1m0ne (Andrew Niccol)
Newsletter – Metaverse and art: a dialogue with Federico Clapis
The complexity of the Metaverse made simple and understandable. – Metaverse and art: a dialogue with Federico Clapis. This week’s newsletter delves into the relationship between the Metaverse and the world of…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Newsletter – Metaverse: a new public institution and a new private market
The complexity of the Metaverse made simple and understandable. – Metaverse: a new public institution and a new private market. This week’s Newsletter is a summary of Carlo Alberto Carnevale-Maffè‘s contribution in my…
Film – Minority Report (Steven Spielberg)
Newsletter – How 5G Enables Metaverse Development
The complexity of the Metaverse made simple and understandable. – How 5G Enables Metaverse Development. This week’s Newsletter is a summary of Sabrina Baggioni‘s * contribution in my book “Metaverse. We and…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Newsletter – A 9 stages journey into the Metaverse
The complexity of the Metaverse made simple and understandable. – A 9 stages journey into the Metaverse. This edition of the newsletter is a synthesis of the chapter “The beginning of the…
Film – eXistenZ (David Cronenberg)
Newsletter – The Metaverse according to Meta: some thoughts from Luca Colombo
The complexity of the Metaverse made simple and understandable – The metaverse according to Meta: some thoughts from Luca Colombo. This week I share an interview carried out in the writing of…
Newsletter – Metaverse and Retail 5.0: Giuseppe Stigliano’s vision
The complexity of the Metaverse made simple and understandable. This “Newsletter” category within the site will be dedicated to fresh articles that explore the different aspects of the Metaverse concept. A…
Mark Up – Brand and retail in search of the metaverse
A few days ago an interview of mine came out in Mark Up magazine in which I had the opportunity to talk about the essence of the Metaverse and the opportunities for…
Film – Nirvana (Gabriele Salvatores)
Snoop Dogg, the Metaverse video for his song “House I Built”
PwC – February 2023 Global Consumer Insights Pulse Survey
“Consumers seek frictionless experiences in a world of disruptions.” How can companies meet consumers’ evolving behaviors, technological preferences and expectations? A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles…
Film – Strange Days (Kathryn Bigelow)
E.H.M.A. European Hotel Managers Association – International Annual General Meeting
Lorenzo Montagna was appointed speaker at the event of the European Association of Luxury Hotel Managers held in Lisbon on February 10th. The international event is a point of reference in the…
Film – Until the End of the World (Wim Wenders)
Film – Tron (Steven Lisberger)
PwC – Beyond the hype: what businesses can really expect from the metaverse in 2023
Here is PwC’s thought: beyond the hype, what business can really expect from the Metaverse in 2023. PwC has got six predictions to help business leaders answer the question: “What’s next for…
Credit Suisse – Metaverse: A Guide to the Next-Gen Internet
This is a recent research by the famous financial institution that covers the complex theme of the Metaverse in a simple, linear and synthetic way, starting from the definitions and then moving…
Promotion – Digital world, new frontier of experience
A Promotion (the 30 years old italian marketing and communication magazine) article by Francesca Cannella to learn more about the Metaverse phenomenon: “According to Lorenzo Montagna, author of “Metaverse. Us and the…
Panorama – Metaverse: let’s get ready to look beyond reality
“(…) the metaverse is talked about continuously, everywhere, but it is too early to inhabit it, to properly experience its possibilities, to experience its revolutionary contents. «It takes patience. It is a…
Milano Finanza Digital Week – Which strategies between omnichannel and metaverse
Lorenzo Montagna spoke on the final day of the Milano Finanza Digital Week 2022, organized by Class Editori, MF Milano-Finanza and Class CNBC to give an opinion on the developments of the…
YouMark – Metaverse is already the new form of Internet
“The Metaverse is already now the new form of internet”, began Lorenzo Montagna, Founder and CEO of seconda-stella srl and author of the book ‘Metaverse – Us and the web 3.0‘ at…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
IAB Forum 2022, Milan
The Metaverse was one of the topics that IAB Italia addressed in the most important event in Italy in the field of media, marketing and communication, on 15 and 16 November 2022. “In the current context,…
ELLE – Metaverse: See you on the other side
“The liquid zone that separates physical reality from digital reality has for some time been a land of conquest for the big names in the fashion biz. Who have learned to move,…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Salone dei Pagamenti – Meeting with Lorenzo Montagna: “The META future of payments”
On November 23rd, 24th and 25th the Salone dei Pagamenti is back, the most important national reference event on Payments and Innovation for the Italian banking industry and beyond. Friday 25 November,…
ANP 2022 Conference “THE SCHOOL OF THE FUTURE IS BORN FROM THE PRESENT”
On November, 22nd, at the Palazzo delle Esposizioni in Rome, Lorenzo Montagna will open the annual conference ANP National Association of Public Managers and High School Professionals, the association that brings together…
IAB – Decoding Change
The Metaverse was one of the topics that IAB Italia addressed in the most important event in Italy in the field of media, marketing and communication, on 15 and 16 November 2022.…
Glocal – Journalism, Metaverse and Web 3.0
Glocal, the festival organized by VareseNews and now in its 11th edition, has become an unmissable event for the world of journalism, with a tight program and several reference “pens” from the…
Avvenire – The Metaverse? It is not a “bubble”
Avvenire – The Metaverse? It is not a “bubble”. 2022/10/09 “(…) C’è chi fa coincidere il metaverso con la realtà virtuale, chi con la realtà aumentata, chi lo identifica con alcuni giochi…
Il Sole 24 Ore – The metaverse goes beyond gaming by outlining new economies
The metaverse goes beyond gaming by outlining new economies 2022/04/28 Virtual realities. These are worlds still closely linked to gaming, but they are starting to go beyond the boundaries of virtual and…
Corriere della Sera – Shopping and entertainment? Things from the other world
Virtual Business – Shopping and entertainment? Things from the other world. 2022/04/19 “«Il Metaverso è un nuovo modello economico che può interessare molte aziende – dice Lorenzo Montagna, fondatore della società di…
Gentlemen – Metaverse: I’m Renzo and he’s Rosso
Metaverse: I’m Renzo and he’s Rosso 2022/04/01 “«Il metaverso immaginato da Zuckerberg è invece un ambiente unico e senza barriere, dove si può passare con lo stesso avatar da un mondo all’altro.…
Pambianco Design – Advantages and risks of real estate in the Metaverse
Race to purchase DIGITAL LAND: advantages and risks of real estate in the METAVERSE.2022/05/25 “(…) In questo momento alcune piattaforme vendono spazi e terreni. Ciò che sta accadendo è una sorta di…
Metaverse @ The States General of Italian Leather Goods, Florence
The third edition of The States General of Italian Leather Goods was held on October 18th, at the Salone dei Cinquecento in Palazzo Vecchio (Florence). Lorenzo Montagna brought his testimony on the…
Lorenzo Montagna – Metaverso @ Primaonline
Lorenzo Montagna / Metaverso, a conversation with Giuseppe Casciaro for primaonline.it. “Lorenzo Montagna is one of the leading Italian experts in technologies applied to media and communication (…). Now he has written…
What is Microsoft’s Metaverse?
Italian Tech Week 2022 – What is the metaverse
PWC – Demystifying the metaverse
Demystifying the metaverse: what business leaders need to know and do. “Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.…
European Parliament – Metaverse opportunities, risks and policy implications
Metaverse: opportunities, risks and implications. The metaverse will open up a series of opportunities but also a series of risks and responsibilities. “One of the most talked about concepts in modern technology,…
Visa – The Metaverse as a strategic inflection point
The Metaverse as a strategic inflection point: What financial institutions need to know about the next-generation digital platform and why it matters to their future. “The metaverse represents a strategic inflection point…
McKinsey – Value creation in the Metaverse
Value creation in the metaverse: the real business of the virtual world, history and future uses and values. “This report examines the emergence of the metaverse: its history and characteristics, the factors…
ITALIAN TECH WEEK – Turin, September 29-30
From 29 to 30 September ITALIAN TECH WEEK returned to Turin, the largest event in Italy, IN PRESENCE, in the field of technology. Two days of discussion, comparison, insights and masterclasses useful…
Book presentation “Metaverso. Noi e il Web 3.0″
“Metaverse. Noi e il Web 3.0 “is the first book in Italy which, with a popular and linear approach, is a guide to fully understand the development of the Metaverse, Web 3.0…
JP Morgan – Opportunities in the Metaverse
JP Morgan – Opportunities in the Metaverse: “The elements of a new digital age are converging at scale. The metaverse is the driving force bringing these elements together in a unified immersive…
Wunderman Thompson – Into the Metaverse
Wunderman Thompson – Into the Metaverse: “Welcome to the metaverse. A place where our digital and physical lives converge; creativity is limitless; and location-defying worlds bring people together.” – Source: wundermanthompson.com https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…