A large quantity of songs created with applications that use Artificial Intelligence to clone and “regenerate” the voices of famous artists is spreading in the playlists of music streaming platforms. David Bowie,…
Metaverse
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit will be held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Film – AlphaGo (Greg Kohs)
AlphaGo Greg Kohs (2017) "Google's DeepMind has developed a program for playing the 3000 year old game Go using Artificial Intelligence. They test AlphaGo on the European champion, then March 9-15, 2016,…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
Film – Ready Player One (Steven Spielberg)
Ready Player One Steven Spielberg (2018) "When the creator of a virtual reality called the OASIS dies, he makes a posthumous challenge to all OASIS users to find his Easter Egg, which…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Anon (Andrew Niccol)
Anon Andrew Niccol (2018) "Sal Frieland is a detective in a world with no privacy or anonymity; where everyone’s lives are transparent, traceable, and recorded by the authorities; where crime almost ceases…
Film – Valerian and the City of a Thousand Planets (Luc Besson)
Valerian and the City of a Thousand Planets Luc Besson (2017) "A dark force threatens Alpha, a vast metropolis and home to species from a thousand planets. Special operatives Valerian and Laureline…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Film – Her (Spike Jonze)
Her Spike Jonze (2013) "In a near future, a lonely writer develops an unlikely relationship with an operating system designed to meet his every need." With: Joaquin Phoenix, Amy Adams, Scarlett Johansson…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…
Film – The Congress (Ari Felman)
The Congress Ari Felman (2013) Actress Robin Wright takes one last job, but the fallout from her decision will affect her in ways she hadn't considered. "Robin agrees to sell the film…
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Film – The Final Cut (Omar Naim)
The Final Cut Omar Naim (2004) "Set in a world with memory recording implants, Alan Hakman is a cutter, someone with the power of final edit over people's recorded histories. His latest…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Film – S1m0ne (Andrew Niccol)
S1m0ne Andrew Niccol (2002) "A producer's film is endangered when his star walks off, so he decides to digitally create an actress to substitute for the star, becoming an overnight sensation that…
Newsletter – Metaverse and art: a dialogue with Federico Clapis
The complexity of the Metaverse made simple and understandable. – Metaverse and art: a dialogue with Federico Clapis. This week’s newsletter delves into the relationship between the Metaverse and the world of…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Newsletter – Metaverse: a new public institution and a new private market
The complexity of the Metaverse made simple and understandable. – Metaverse: a new public institution and a new private market. This week’s Newsletter is a summary of Carlo Alberto Carnevale-Maffè‘s contribution in my…
Film – Minority Report (Steven Spielberg)
Minority Report Steven Spielberg (2002) "In a future where a special police unit is able to arrest murderers before they commit their crimes, an officer from that unit is himself accused of…
Newsletter – How 5G Enables Metaverse Development
The complexity of the Metaverse made simple and understandable. – How 5G Enables Metaverse Development. This week’s Newsletter is a summary of Sabrina Baggioni‘s * contribution in my book “Metaverse. We and…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Newsletter – A 9 stages journey into the Metaverse
The complexity of the Metaverse made simple and understandable. – A 9 stages journey into the Metaverse. This edition of the newsletter is a synthesis of the chapter “The beginning of the…
Film – eXistenZ (David Cronenberg)
eXistenZ David Cronenberg (1999) "A game designer on the run from assassins must play her latest virtual reality creation with a marketing trainee to determine if the game has been damaged." With:…
Newsletter – The Metaverse according to Meta: some thoughts from Luca Colombo
The complexity of the Metaverse made simple and understandable – The metaverse according to Meta: some thoughts from Luca Colombo. This week I share an interview carried out in the writing of…
Newsletter – Metaverse and Retail 5.0: Giuseppe Stigliano’s vision
The complexity of the Metaverse made simple and understandable. This “Newsletter” category within the site will be dedicated to fresh articles that explore the different aspects of the Metaverse concept. A…
Mark Up – Brand and retail in search of the metaverse
A few days ago an interview of mine came out in Mark Up magazine in which I had the opportunity to talk about the essence of the Metaverse and the opportunities for…
Film – Nirvana (Gabriele Salvatores)
Nirvana Gabriele Salvatores (1997) Solo is the protagonist of Nirvana, a computer game developed by Jimi. Solo gained his own consciousness after a virus attack, a few days before the game's release.…
Snoop Dogg, the Metaverse video for his song “House I Built”
Snoop Dogg shot this music video (for his song "House I Built") entirely disguised as his avatar and in his mansion within the Sandbox Metaverse. All this was released as a celebration…
PwC – February 2023 Global Consumer Insights Pulse Survey
“Consumers seek frictionless experiences in a world of disruptions.” How can companies meet consumers’ evolving behaviors, technological preferences and expectations? A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles…
Film – Strange Days (Kathryn Bigelow)
Strange Days Kathryn Bigelow (1995) "Former policeman Lenny Nero has moved into a more lucrative trade: the illegal sale of virtual reality-like recordings that allow users to experience the emotions and past…
E.H.M.A. European Hotel Managers Association – International Annual General Meeting
Lorenzo Montagna was appointed speaker at the event of the European Association of Luxury Hotel Managers held in Lisbon on February 10th. The international event is a point of reference in the…
Film – Until the End of the World (Wim Wenders)
Until the End of the World Wim Wenders (1991) "In 1999, Claire's life is forever changed after she survives a car crash. She rescues Sam and starts traveling around the world with…
Film – Tron (Steven Lisberger)
Tron Steven Lisberger (1982) "A computer hacker is abducted into the digital world and forced to participate in gladiatorial games where his only chance of escape is with the help of a…
PwC – Beyond the hype: what businesses can really expect from the metaverse in 2023
Here is PwC’s thought: beyond the hype, what business can really expect from the Metaverse in 2023. PwC has got six predictions to help business leaders answer the question: “What’s next for…
Credit Suisse – Metaverse: A Guide to the Next-Gen Internet
This is a recent research by the famous financial institution that covers the complex theme of the Metaverse in a simple, linear and synthetic way, starting from the definitions and then moving…
Promotion – Digital world, new frontier of experience
A Promotion (the 30 years old italian marketing and communication magazine) article by Francesca Cannella to learn more about the Metaverse phenomenon: “According to Lorenzo Montagna, author of “Metaverse. Us and the…
Panorama – Metaverse: let’s get ready to look beyond reality
“(…) the metaverse is talked about continuously, everywhere, but it is too early to inhabit it, to properly experience its possibilities, to experience its revolutionary contents. «It takes patience. It is a…
Milano Finanza Digital Week – Which strategies between omnichannel and metaverse
Lorenzo Montagna spoke on the final day of the Milano Finanza Digital Week 2022, organized by Class Editori, MF Milano-Finanza and Class CNBC to give an opinion on the developments of the…
YouMark – Metaverse is already the new form of Internet
“The Metaverse is already now the new form of internet”, began Lorenzo Montagna, Founder and CEO of seconda-stella srl and author of the book ‘Metaverse – Us and the web 3.0‘ at…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
edulia Masterclass is the name of the Treccani project (which has been synonymous with culture and knowledge since 1925) for the e-learning platform dedicated to those who always want to learn something…
IAB Forum 2022, Milan
The Metaverse was one of the topics that IAB Italia addressed in the most important event in Italy in the field of media, marketing and communication, on 15 and 16 November 2022. “In the current context,…
ELLE – Metaverse: See you on the other side
“The liquid zone that separates physical reality from digital reality has for some time been a land of conquest for the big names in the fashion biz. Who have learned to move,…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers…
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Salone dei Pagamenti – Meeting with Lorenzo Montagna: “The META future of payments”
On November 23rd, 24th and 25th the Salone dei Pagamenti is back, the most important national reference event on Payments and Innovation for the Italian banking industry and beyond. Friday 25 November,…
ANP 2022 Conference “THE SCHOOL OF THE FUTURE IS BORN FROM THE PRESENT”
On November, 22nd, at the Palazzo delle Esposizioni in Rome, Lorenzo Montagna will open the annual conference ANP National Association of Public Managers and High School Professionals, the association that brings together…
IAB – Decoding Change
The Metaverse was one of the topics that IAB Italia addressed in the most important event in Italy in the field of media, marketing and communication, on 15 and 16 November 2022.…
Glocal – Journalism, Metaverse and Web 3.0
Glocal, the festival organized by VareseNews and now in its 11th edition, has become an unmissable event for the world of journalism, with a tight program and several reference “pens” from the…
Avvenire – The Metaverse? It is not a “bubble”
Avvenire – The Metaverse? It is not a “bubble”. 2022/10/09 “(…) C’è chi fa coincidere il metaverso con la realtà virtuale, chi con la realtà aumentata, chi lo identifica con alcuni giochi…
Il Sole 24 Ore – The metaverse goes beyond gaming by outlining new economies
The metaverse goes beyond gaming by outlining new economies 2022/04/28 Virtual realities. These are worlds still closely linked to gaming, but they are starting to go beyond the boundaries of virtual and…
Corriere della Sera – Shopping and entertainment? Things from the other world
Virtual Business – Shopping and entertainment? Things from the other world. 2022/04/19 “«Il Metaverso è un nuovo modello economico che può interessare molte aziende – dice Lorenzo Montagna, fondatore della società di…
Gentlemen – Metaverse: I’m Renzo and he’s Rosso
Metaverse: I’m Renzo and he’s Rosso 2022/04/01 “«Il metaverso immaginato da Zuckerberg è invece un ambiente unico e senza barriere, dove si può passare con lo stesso avatar da un mondo all’altro.…
Pambianco Design – Advantages and risks of real estate in the Metaverse
Race to purchase DIGITAL LAND: advantages and risks of real estate in the METAVERSE.2022/05/25 “(…) In questo momento alcune piattaforme vendono spazi e terreni. Ciò che sta accadendo è una sorta di…
Metaverse @ The States General of Italian Leather Goods, Florence
The third edition of The States General of Italian Leather Goods was held on October 18th, at the Salone dei Cinquecento in Palazzo Vecchio (Florence). Lorenzo Montagna brought his testimony on the…
Lorenzo Montagna – Metaverso @ Primaonline
Lorenzo Montagna / Metaverso, a conversation with Giuseppe Casciaro for primaonline.it. “Lorenzo Montagna is one of the leading Italian experts in technologies applied to media and communication (…). Now he has written…
What is Microsoft’s Metaverse?
What is Microsoft's Metaverse? "The metaverse is here, and in our increasingly digital world, we continue to focus on bringing humanity to every digital interaction. That’s why we announced Mesh for Microsoft…
Italian Tech Week 2022 – What is the metaverse
Italian Tech Week 2022 - What is the metaverse and how it will change our future The video of the round table on Metaverse from the stage of the Italian Tech Week…
PWC – Demystifying the metaverse
Demystifying the metaverse: what business leaders need to know and do. “Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.…
European Parliament – Metaverse opportunities, risks and policy implications
Metaverse: opportunities, risks and implications. The metaverse will open up a series of opportunities but also a series of risks and responsibilities. “One of the most talked about concepts in modern technology,…
Visa – The Metaverse as a strategic inflection point
The Metaverse as a strategic inflection point: What financial institutions need to know about the next-generation digital platform and why it matters to their future. “The metaverse represents a strategic inflection point…
McKinsey – Value creation in the Metaverse
Value creation in the metaverse: the real business of the virtual world, history and future uses and values. “This report examines the emergence of the metaverse: its history and characteristics, the factors…
ITALIAN TECH WEEK – Turin, September 29-30
From 29 to 30 September ITALIAN TECH WEEK returned to Turin, the largest event in Italy, IN PRESENCE, in the field of technology. Two days of discussion, comparison, insights and masterclasses useful…
Book presentation “Metaverso. Noi e il Web 3.0″
“Metaverse. Noi e il Web 3.0 “is the first book in Italy which, with a popular and linear approach, is a guide to fully understand the development of the Metaverse, Web 3.0…
JP Morgan – Opportunities in the Metaverse
JP Morgan – Opportunities in the Metaverse: “The elements of a new digital age are converging at scale. The metaverse is the driving force bringing these elements together in a unified immersive…
Wunderman Thompson – Into the Metaverse
Wunderman Thompson – Into the Metaverse: “Welcome to the metaverse. A place where our digital and physical lives converge; creativity is limitless; and location-defying worlds bring people together.” – Source: wundermanthompson.com https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
The Meta approach to meetings in Virtual Reality
This is the Meta approach to new video formats in Virtual Reality (VR). If you have an Oclulus Quest 2 it’s a must have experience to understand how different is a meeting…
BBC – What is the metaverse?
What is the metaverse ? This video from BBC is easy and nice to get the basics of this new digital world.
We Met in Virtual Reality – A documentary
The artist Joe Hunting with this film "We Met in Virtual Reality" entered in one of the most famous metaverse: " vrchat" to investigate on social aspects of belonging, participation and support…
Nikeland on Roblox
Here is the video of the Nike Digital world "Nikeland" on Roblox. A place to explore, have fun and see new collection's items playing around with different activities and sports.
Microsoft metaverse with Mesh for Teams
Microsoft CEO unveils the company approach to the metaverse with Mesh for Teams.
Balenciaga Metaverse Collection
Here’s Balenciaga video "Live to love" to present the fall 2021 new Balenciaga Metaverse Collection. Digital landscapes and avatars as models confirm the brand interest of the brand in the #metaverse. Check…
Mark Zuckerberg presenting Meta
Here’s the summary of Mark Zuckerberg’s presentation about the Meta’s inspiring new services, and the rebranding of Facebook.
Mark Zuckerberg on Metaverse
This is a very cool and deep interview on Meta’s plans for the Metaverse by Gary Vee. 30 mins well spent if you want to better understand what’s going on the digital…
VRAR Association summit on Metaverse
This video promoting the VRARA Association Summit on Metaverse is a good example of the wider sense of the Metaverse, beyond the gaming platforms, embracing a larger vision with blended reality with…
Balenciaga game: The age of tomorrow
This is the experience moving into the Balenciaga game: “The age of tomorrow”. Enjoy!
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
The video stream of the interview with Lorenzo Montagna aired on RaiNews24 is available online. You can watch it here: RaiNews24 > Lorenzo Montagna, author of "Virtual reality and augmented reality" Lorenzo…