The third episode of “Brand Spritz” is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book “Metaverse. Noi e il web 3.0” (by Lorenzo Montagna).
In the interview, the meaning and scope of avatars are explored, as a tool of freedom of expression for users and from the point of view of companies as a means of communication and business in the Metaverse.
Brand Spritz is an editorial project curated by Alessio Garbin for OBE Academy, born to show concrete projects involving technologies and new media, to offer ideas and reflections for the community of agencies and companies close to or registered with OBE – Branded Entertainment Observatory – for experts and enthusiasts of marketing, communication, new media, technology, social media and innovation.
You can still watch here the first installment:
How companies and brands can use Augmented Reality and Virtual Reality
and the second installment:
Metaverses: what they are, how they work and why they can also be deserted.
