Meta x Ray-Ban smart glasses
The smart glasses born from the collaboration between Meta and Ray-Ban can connect the AI assistant with the integrated camera, which can thus analyze what you are looking at and provide useful…
A selection of the most important and useful research to understand the value and perspectives of augmented, virtual and metaverse reality.
Bricoday – Bricoday Digital Village 2023 – Phygital Retail, the new frontiers of integration
The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village presented a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Newsletter – Metaverse and Retail 5.0: Giuseppe Stigliano’s vision
The complexity of the Metaverse made simple and understandable. This “Newsletter” category within the site will be dedicated to fresh articles that explore the different aspects of the Metaverse concept. A…
Mark Up – Brand and retail in search of the metaverse
A few days ago an interview of mine came out in Mark Up magazine in which I had the opportunity to talk about the essence of the Metaverse and the opportunities for…
Amazon Augmented Reality
Amazon Augmented Reality previews: Augmented Reality view lets you view thousands of products in your home before you buy them.
Apple and Augmented Reality Superpowers
Apple and Augmented Reality Superpowers: if you missed the new area of Apple website dedicated to IOS and Augmented Reality better to have a look: https://www.apple.com/ios/augmented-reality/ . Some interesting APPs are waiting…
KFC uses Virtual Reality to train employees
KFC Virtual Reality training: Virtual Reality (VR) is an excellent tool to train employees. Could be very serious, like in training airplane pilots, or entertaining like in KFC case. Have a look…