Newsletter – Metaverse and Retail 5.0

Newsletter – Metaverse and Retail 5.0: Giuseppe Stigliano’s vision

Newsletter – Metaverse and Retail 5.0

The complexity of the Metaverse made simple and understandable.


This “Newsletter” category within the site will be dedicated to fresh articles that explore the different aspects of the Metaverse concept. A journey towards the new internet, or rather the new web, carried out objectively, avoiding dangerous enthusiasms as well as banal clichés, listening to the opinion of many people who are moving in this world successfully but also with some perplexity.

The first article is a summary of Giuseppe Stigliano’s contribution in my book “Metaverse. We and the Web 3.0“.

Metaverse and Retail 5.0: Giuseppe Stigliano’s vision

Giuseppe Stigliano, internationally recognized expert on the topics of Fashion, Retail and Digital (also co-author of books with Prof. Philip Kotler) introduces us to the topic of Retail 5.0.

Past, present and future of Retail, seen through disintermediation, the separation between presence and location, mixed reality and new technologies at the service of consumers and businesses.

Fashion is the thermometer and thermostat of many socio-cultural and economic trends, it is more inclined to understand and interpret them, it inspires and feeds them. It should therefore come as no surprise that this sector has immediately shown great interest in the world of the Metaverse, VR and AR, NFTs, Blockchain and cryptocurrencies.

But what has the fashion world seen in Web 3.0 that other sectors have not yet understood? Is it really a discontinuity destined to determine a further paradigm shift in market dynamics or are we facing a bubble that will “go out of style”?

You can read the full article (in italian language) on Linkedin.

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