With this post I would like to introduce an interesting research by PwC: “2023 Emerging Technology Survey“, just made public, then referring you to the dedicated site for further information. This is…
MR
Step – Augmented Reality: what it is and why it will be relevant for us as people and professionals
On the 5th of december took place the first of three events on the topics of immersive technologies and “spatial computing” organized by STEP (whose activities concern laboratories and workshops with authoritative…
PwC – Metaverse Investments Tracker
PwC’s Metaverse Deals Tracker is an ongoing study of the deals, investments, partnerships and product launches made in relation to the Metaverse. It aims to follow the commercial activities and fundings that…
World Economic Forum – Social Implications of the Metaverse
A report drawn up by the World Economic Forum in collaboration with Accenture analyzes the recent evolutions of research, development, investments, adoption and value of the Metaverse and the related social implications…
Sky TG24 – Lorenzo Montagna: Metaverse and Artificial Intelligence
Lorenzo Montagna was interviewed for SKY TG24 during the PROGRESS column, the space dedicated to emerging technologies, on the topics of the Metaverse (and its evolution) and Artificial Intelligence (and the risks…
Newsletter – Spatial Computing: an overview of growth in recent years
The complexity of the Metaverse made simple and understandable. – Spatial Computing: an overview of growth in recent years. This chapter of the Newsletter takes into consideration the world of Spatial Computing…
Newsletter – Metaverse: some examples of concrete cases
The complexity of the Metaverse made simple and understandable. – Metaverse: some examples of concrete cases. In this edition of the Newsletter, real projects within the Metaverse are examined, both in BtoB…
Newsletter – How the metaverse can improve decision making
The complexity of the Metaverse made simple and understandable. – How the metaverse can improve decision making. In this week’s Newsletter we talk about the impact of immersive technologies in the field…
MISOM – The Game of Web 3.0 – New technologies at the service of business
“The Game of Web 3.0. New technologies at the service of business” is the conference, which will be held on October 19th, 2023, at the UNIMI Foundation headquarters, organized by the Milan…
Bricoday Digital Village 2023 – “Metaverse. We and web 3.0” book presentation and interview
Lorenzo Montagna was interviewed by Alessandra Fraschini for the Bricoday Digital Village 2023, the conference dedicated to the phygital channel, the processes of digital evolution and the new frontiers of integration that…
PwC – Metaverse and Web 3.0 – Regulatory, risk and control implications
PwC (PricewaterhouseCoopers) has published the study “Metaverse and Web 3.0 – Regulatory, risk and control implications“, which addresses complex issues such as legal, fiscal and security from the point of view of…
Milan Digital Week 2023 – Metaverse – What’s beyond the keyword?
In the meeting “What is beyond the keyword?“, which was held at the Leonardo Da Vinci National Museum of Science and Technology for the Milan Digital Week (promoted by the Municipality of…
Bricoday Digital Village – Lorenzo Montagna
The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village presented a conference, on the morning of September 29th, 2023, dedicated to the phygital channel, the processes of digital evolution and the new frontiers of integration that…
Bricoday – Bricoday Digital Village 2023 – Phygital Retail, the new frontiers of integration
The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village presented a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
Trento Science Museum – 10 years of MUSE
I recently had the pleasure of participating as a speaker in an important “behind closed doors” meeting which took place on the occasion of the 10th anniversary of the birth of MUSE…
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit was held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical and…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Anon (Andrew Niccol)
Anon Andrew Niccol (2018) "Sal Frieland is a detective in a world with no privacy or anonymity; where everyone’s lives are transparent, traceable, and recorded by the authorities; where crime almost ceases…
Film – Valerian and the City of a Thousand Planets (Luc Besson)
Valerian and the City of a Thousand Planets Luc Besson (2017) "A dark force threatens Alpha, a vast metropolis and home to species from a thousand planets. Special operatives Valerian and Laureline…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Film – Her (Spike Jonze)
Her Spike Jonze (2013) "In a near future, a lonely writer develops an unlikely relationship with an operating system designed to meet his every need." With: Joaquin Phoenix, Amy Adams, Scarlett Johansson…
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Film – The Final Cut (Omar Naim)
The Final Cut Omar Naim (2004) "Set in a world with memory recording implants, Alan Hakman is a cutter, someone with the power of final edit over people's recorded histories. His latest…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Film – S1m0ne (Andrew Niccol)
S1m0ne Andrew Niccol (2002) "A producer's film is endangered when his star walks off, so he decides to digitally create an actress to substitute for the star, becoming an overnight sensation that…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Film – Minority Report (Steven Spielberg)
Minority Report Steven Spielberg (2002) "In a future where a special police unit is able to arrest murderers before they commit their crimes, an officer from that unit is himself accused of…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Newsletter – Metaverse and Retail 5.0: Giuseppe Stigliano’s vision
The complexity of the Metaverse made simple and understandable. This “Newsletter” category within the site will be dedicated to fresh articles that explore the different aspects of the Metaverse concept. A…
Dirigente – Metaverse: Web 3.0 to go further
At the beginning of 2022, in an article for Dirigente (the monthly information and culture magazine for managers, executives and executive professionals in the tertiary sector) I had the opportunity to explain…
Film – Strange Days (Kathryn Bigelow)
Strange Days Kathryn Bigelow (1995) "Former policeman Lenny Nero has moved into a more lucrative trade: the illegal sale of virtual reality-like recordings that allow users to experience the emotions and past…
Film – Until the End of the World (Wim Wenders)
Until the End of the World Wim Wenders (1991) "In 1999, Claire's life is forever changed after she survives a car crash. She rescues Sam and starts traveling around the world with…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
edulia Masterclass is the name of the Treccani project (which has been synonymous with culture and knowledge since 1925) for the e-learning platform dedicated to those who always want to learn something…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers…
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
Mixed reality STATE OF THE ART with Varjo !
Mixed reality with Varjo This is the new way to design, test, collaborate. Photorealistic virtual objects are alive in mixed reality using real-time lighting sources from the physical world. See the context…
Varjo – from Chroma-key to real time mixed reality – reprogramming reality, in real time.
Instant visualization blending synthetic and analogically content at human eye resolution , interacting with content, context, colleagues . Mixing real and virtual content into a seamless experience is one of the key…
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
The video stream of the interview with Lorenzo Montagna aired on RaiNews24 is available online. You can watch it here: RaiNews24 > Lorenzo Montagna, author of "Virtual reality and augmented reality" Lorenzo…
The Weather Channel Mixed Reality News
Weather Channel Mixed Reality News: the difference between traditional presentations and storytelling and the new opportunities offered by Mixed Reality (MR) is clear in this video. Many media company are moving towards…
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
Mixed Reality Logistic solutions. Work better, work faster, work safer.
Mixed Reality Logistic solutions: here's an example of how Mixed Reality, as Augmented Reality (AR), can improve logistics efficiency. Smart glasses solutions optimize warehouse processes providing more safety to employees. Multiply by…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
Microsoft HoloLens: Mixed Reality in the Modern Workplace
Microsoft HoloLens Mixed Reality: the era of mixed reality will serve as a catalyst for additional innovations in the workplace, helping businesses and their workers complete crucial tasks faster, safer, and more…
Hololens WEMO Operator System
Hololens WEMO Operator System: TWNKLS created a Hololens solution for machine builder WEMO. Our first-in-kind flexible solution allows an operator to manage his production schedule, operate the machine, access real-time machine data,…
Microsoft HoloLens: Partner Spotlight with Case Western Reserve University
Microsoft HoloLens doctors preparation: for education, Microsoft HoloLens will help make incredible leaps forward in productivity, collaboration, and innovation. See how Microsoft HoloLens transforms the way we teach anatomy and our understanding…