The second episode of “Brand Spritz” is online. It’s a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE Academy).
The editorial project includes a cycle of appointments whose intent is to tell concrete projects involving technologies and new media, to offer ideas and reflections for the community of agencies, companies, experts and enthusiasts of marketing, communication, new media, technology, social media and innovation.
“Metaverses: what they are, how they work and why they can also be deserted” is the second appointment of Brand Spritz. Alessio Garbin meets Lorenzo Montagna to explore the definitions of metaverse (and metaverses) beyond the classic association with video games (such as Fortnite, Roblox) and beyond the distinction between B2B / B2C, to understand how useful they can be as a “place“, as a meeting point between people in a business company or even as an interface inside and outside the company (as a reference for exploring areas that are not normally accessible, for showing products to stakeholders, and much more).
