PwC’s Metaverse Deals Tracker is an ongoing study of the deals, investments, partnerships and product launches made in relation to the Metaverse. It aims to follow the commercial activities and fundings that…
Media & Entertainment
Corriere Della Sera – Artificial Intelligence and Hit Parade of fake songs
A large quantity of songs created with applications that use Artificial Intelligence to clone and “regenerate” the voices of famous artists is spreading in the playlists of music streaming platforms. David Bowie,…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Newsletter – Metaverse and art: a dialogue with Federico Clapis
The complexity of the Metaverse made simple and understandable. – Metaverse and art: a dialogue with Federico Clapis. This week’s newsletter delves into the relationship between the Metaverse and the world of…
Newsletter – Metaverse: a new public institution and a new private market
The complexity of the Metaverse made simple and understandable. – Metaverse: a new public institution and a new private market. This week’s Newsletter is a summary of Carlo Alberto Carnevale-Maffè‘s contribution in my…
Newsletter – How 5G Enables Metaverse Development
The complexity of the Metaverse made simple and understandable. – How 5G Enables Metaverse Development. This week’s Newsletter is a summary of Sabrina Baggioni‘s * contribution in my book “Metaverse. We and…
Newsletter – A 9 stages journey into the Metaverse
The complexity of the Metaverse made simple and understandable. – A 9 stages journey into the Metaverse. This edition of the newsletter is a synthesis of the chapter “The beginning of the…
Newsletter – The Metaverse according to Meta: some thoughts from Luca Colombo
The complexity of the Metaverse made simple and understandable – The metaverse according to Meta: some thoughts from Luca Colombo. This week I share an interview carried out in the writing of…
Snoop Dogg, the Metaverse video for his song “House I Built”
Snoop Dogg shot this music video (for his song "House I Built") entirely disguised as his avatar and in his mansion within the Sandbox Metaverse. All this was released as a celebration…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers…
BBC – What is the metaverse?
What is the metaverse ? This video from BBC is easy and nice to get the basics of this new digital world.
Nikeland on Roblox
Here is the video of the Nike Digital world "Nikeland" on Roblox. A place to explore, have fun and see new collection's items playing around with different activities and sports.
Mark Zuckerberg presenting Meta
Here’s the summary of Mark Zuckerberg’s presentation about the Meta’s inspiring new services, and the rebranding of Facebook.
Mark Zuckerberg on Metaverse
This is a very cool and deep interview on Meta’s plans for the Metaverse by Gary Vee. 30 mins well spent if you want to better understand what’s going on the digital…
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
The video stream of the interview with Lorenzo Montagna aired on RaiNews24 is available online. You can watch it here: RaiNews24 > Lorenzo Montagna, author of "Virtual reality and augmented reality" Lorenzo…
LEGO Augmented Reality (AR)
LEGO Augmented Reality: when you finish your lego box one part of the story it's finished and you start play. But now thanks to Augmented Reality there's also a big DIGITAL fun…
Check out the impressive power of 3D softwares (Unreal & Maya)
3D softwares powers: Unreal & Maya. Features: FACS-based rig. Adaptive rig: which allows combining any number of expressions using optimized list of blendshapes. Real facial muscles constraints: the advanced rig logic simulates…
The Weather Channel Mixed Reality News
Weather Channel Mixed Reality News: the difference between traditional presentations and storytelling and the new opportunities offered by Mixed Reality (MR) is clear in this video. Many media company are moving towards…
READY PLAYER ONE – Spielberg utilizing VIVE In The Film-making Process
READY PLAYER ONE and HTC Vive: how THE Director, Steven Spielberg, designed sets and scenes becoming an avatar in its own film "Ready Player One", using HTC VIVE.
The Magic of Augmented Reality: the example of the “Gathering Cards”
Augmented Reality and Gathering Cards game: this application is an example of what Augmented Reality (AR) can do. Imagine these effects wearing glasses more than hanging a phone. Isn't a big difference…
Bono and The Edge: Why U2 is embracing Augmented Reality tech on tour
U2 embracing Augmented Reality: Virtual Reality (VR) will be clearly a new way to participate to live events such as concerts or sports. But more often Augmented Reality (AR) is part of…
Microsoft HoloLens: HoloTour
Microsoft HoloLens HoloTour: feel like you’re really there as you travel back in time to explore ancient Rome or uncover the secrets of Machu Picchu. A combination of 360-degree video, spatial sound,…
The Untold Story of Magic Leap, the World’s Most Secretive Startup
Magic Leap Secretive Startup: the world's hottest startup isn't located in Silicon Valley – it's in suburban Florida. WIRED explores what Magic Leap's mind-bending technology tells us about the future of virtual…
Augmented (hyper)Reality: Domestic Robocop
Augmented Reality in "Domestic Robocop": The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism.…
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
Schell Games on Virtual Reality and Augmented Reality: this November at the VRX conference in San Francisco, virtual reality legend Jesse Schell talked about the varied worlds he and his team have…