Lorenzo Montagna - IAB Forum 2022

IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”

Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers and other devices, to seize the new opportunities of this new Metaverse sector, whose value is estimated to reach 14 trillion dollars by 2030.