The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village present a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
AR
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit was held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical and…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Anon (Andrew Niccol)
Anon Andrew Niccol (2018) "Sal Frieland is a detective in a world with no privacy or anonymity; where everyone’s lives are transparent, traceable, and recorded by the authorities; where crime almost ceases…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Film – Her (Spike Jonze)
Her Spike Jonze (2013) "In a near future, a lonely writer develops an unlikely relationship with an operating system designed to meet his every need." With: Joaquin Phoenix, Amy Adams, Scarlett Johansson…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Film – S1m0ne (Andrew Niccol)
S1m0ne Andrew Niccol (2002) "A producer's film is endangered when his star walks off, so he decides to digitally create an actress to substitute for the star, becoming an overnight sensation that…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Film – Minority Report (Steven Spielberg)
Minority Report Steven Spielberg (2002) "In a future where a special police unit is able to arrest murderers before they commit their crimes, an officer from that unit is himself accused of…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
edulia Masterclass is the name of the Treccani project (which has been synonymous with culture and knowledge since 1925) for the e-learning platform dedicated to those who always want to learn something…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers…
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
The Disney Wish: First-Of-Its-Kind Interactive Experience
Disney WISH is the Disney approach to Augmented Reality to provide more fun and new experiences on their cruise. This is the beginning of new layers of media content we will find…
VRAR Association summit on Metaverse
This video promoting the VRARA Association Summit on Metaverse is a good example of the wider sense of the Metaverse, beyond the gaming platforms, embracing a larger vision with blended reality with…
Mixed reality STATE OF THE ART with Varjo !
Mixed reality with Varjo This is the new way to design, test, collaborate. Photorealistic virtual objects are alive in mixed reality using real-time lighting sources from the physical world. See the context…
Sneakers in Augmented Reality – Wanna Kicks
Sneakers in Augmented Reality: the first Augmented Reality Software Development Kit (SDK) for Virtual Try On of shoes. Pretty impressive but there are many others not public even more stable and zoomable.
RAI UNO : CODICE LA VITA E’ DIGITALE. Intervista a Lorenzo Montagna
https://www.raiplay.it/video/2019/09/Codice-Le-potenzialita-del-virtuale-le-realta-pensabili-01b63e98-6b3b-4b77-bd71-7f0fd58bf4e1.html RaiUno intervista Lorenzo Montagna. Un servizio negli uffici di Second StAR VR con intervista a Lorenzo Montagna sulle realtà immersive durante la trasmissione Codice in onda su RAI UNO. Per vedere…
Facebook Smart Glasses Augmented Reality Full Reveal from M. Zukerberg
Facebook Smart Glasses for Augmented Reality (AR): the short intro to the partnership during the Facebook connect event.
Ray-Ban & Facebook for new AR glasses
Rumors have been around for 3 years. Now it's official. 2021 you will get a "classic" Augmented Reality (AR) through Ray-Ban and Facebook Augmented Reality Glasses.
World’s First Augmented Reality LIVE Product Launch – OnePlus Nord AR
First Augmented Reality Product Launch: the world's first total Augmented Reality event to launch a new phone by BLIPPAR.
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
The video stream of the interview with Lorenzo Montagna aired on RaiNews24 is available online. You can watch it here: RaiNews24 > Lorenzo Montagna, author of "Virtual reality and augmented reality" Lorenzo…
LEGO Augmented Reality (AR)
LEGO Augmented Reality: when you finish your lego box one part of the story it's finished and you start play. But now thanks to Augmented Reality there's also a big DIGITAL fun…
A new search from Google
Google is changing the way we search with Google lenses! G is helping us with a new way to search! When you don't know something, you cannot search for it. It should…
New Maps from Google
New Maps from Google: how Google is changing GMAPS with Augmented Reality. You will never get lost again. You will interact with the context you live in. Your mobile screen will be…
How Google is becoming an Education partner. Source CBS .
Google as an Education partner: Google has been working since ages with Google Cultural Institute to create amazing content working with Museums, Foundations, and Universities. Now is the opposite phase: all this…
IKEA place: the evolution of the famous catalogue
IKEA place: catalogue evolution. The Augmented Reality evolution of IKEA catalogue: how Augmented Reality (AR) makes consumers life easy bringing value and efficiency with fun
Facebook Messenger Going Augmented Reality – With Content ADS
Facebook Messenger and Augmented Reality: not only Snapchat is on Augmented Reality (AR), this video presents the Facebook approach with Branded Adv.
Augmented Reality for Packaging – Shazam & Bombay Sapphire example
Augmented Reality for Packaging: Augmented Reality (AR) is well known as a tool to "Amplify" or "Augment" our view and experiences. You have on this site lots of use cases.... You saw…
Augmented menu
Augmented Reality restaurant menu: restaurants menu, from a list of words, to a real preview of the food to avoid any mistake and an anticipation of the plate presentation. Thanks Augmented Reality…
Amazon Augmented Reality
Amazon Augmented Reality previews: Augmented Reality view lets you view thousands of products in your home before you buy them.
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
Meta Augmented Reality: rethink the way you work (completely)
Meta Augmented Reality: Augmented Reality (AR) is changing the way we work, design, present, collaborate. The Meta 2 is the most advanced headset available and the most intuitive state of the art…
How MIT uses Augmented Reality
MIT uses Augmented Reality (AR) and LEGO - Yep LEGO ;) - to simulate cities environment and solve their problems in a very creative and intuitive way. CREDITS WIRED: https://www.youtube.com/channel/UCftwRNsjfRo08xYE31tkiyw
Mixed Reality Logistic solutions. Work better, work faster, work safer.
Mixed Reality Logistic solutions: here's an example of how Mixed Reality, as Augmented Reality (AR), can improve logistics efficiency. Smart glasses solutions optimize warehouse processes providing more safety to employees. Multiply by…
Apple and Augmented Reality Superpowers
Apple and Augmented Reality Superpowers: if you missed the new area of Apple website dedicated to IOS and Augmented Reality better to have a look: https://www.apple.com/ios/augmented-reality/ . Some interesting APPs are waiting…
The Apple Education program with Augmented Reality
Apple Augmented Reality for Education: if you missed the new area of Apple website dedicated to Augmented Reality and education, better to have a look: https://www.apple.com/education/
The Magic of Augmented Reality: the example of the “Gathering Cards”
Augmented Reality and Gathering Cards game: this application is an example of what Augmented Reality (AR) can do. Imagine these effects wearing glasses more than hanging a phone. Isn't a big difference…
Bono and The Edge: Why U2 is embracing Augmented Reality tech on tour
U2 embracing Augmented Reality: Virtual Reality (VR) will be clearly a new way to participate to live events such as concerts or sports. But more often Augmented Reality (AR) is part of…
2018 trends report by Edelman Digital – Augmented Reality Mobile is in !
Augmented Reality 2018 trends: download the fileEdelmanDigital 2018 Trends Report (pdf)
Visiting Apple Park in Augmented Reality
Apple Park in Augmented Reality: visiting Apple Park in Augmented Reality. A simple and powerful idea (Apple Style) of Augmented Reality utility.
Why Is It Beneficial to Integrate Augmented Reality in Retail Apps?
Source Augmented Reality in Retail Apps: Augmented Reality is the talk of the town. With the advancement in Smartphone cameras and the boost in the computing capability of processors, Augmented Reality (AR)…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
Welcome to ‘AR City’: Beta of Augmented Reality Maps and Navigation
Augmented Reality City Maps: welcome to AR City. Let us show you the future of navigation, travel and city life with 'AR City' -- the augmented reality navigation and maps app. A…
Jeff Koons x Snapchat Augmented Reality for ARt
Jeff Koons Snapchat Augmented Reality: Jeff Koons is an iconic American artist who takes pop-culture icons and everyday objects — like a simple balloon animal — and reimagines them. Koons casts these…
Dell, Nike, Meta and Ultrahaptics Vision for Future of Design
Mixed Reality Future of Design: Dell, Nike, Meta and Ultrahaptics push the boundaries on immersive creativity. Today, we can deliver a more natural creative canvas so designers can focus on their vision…
Acute Art Virtual Reality
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A glimpse of the future through an augmented reality headset | Meron Gribetz
Augmented reality headset future: what if technology could connect us more deeply with our surroundings instead of distracting us from the real world? With the Meta 2, an augmented reality headset that…
Augmented Reality in Information Products, the case of Huawei
Augmented Reality in Information Products: the video shows how Augmented Reality can improve the performance of field technicians in installation and maintenance operations. The project is based on Inglobe Technologies' Industry 4.0…
Augmented Reality in the Eyewear Industry: A Practical Application – Max Cecchini (VP, Luxottica):
Augmented Reality for Luxottica with Max Cecchini, Vice President, Digital Innovation, Luxottica A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May…
Coming Soon: Hologram Calls
Hologram Calls coming soon: is this the end of not wearing pants during video calls?
Microsoft HoloLens: HoloTour
Microsoft HoloLens HoloTour: feel like you’re really there as you travel back in time to explore ancient Rome or uncover the secrets of Machu Picchu. A combination of 360-degree video, spatial sound,…
Microsoft HoloLens Review, mind blowing Augmented Reality!
Microsoft HoloLens review, Augmented Reality - mind blowing!
The Untold Story of Magic Leap, the World’s Most Secretive Startup
Magic Leap Secretive Startup: the world's hottest startup isn't located in Silicon Valley – it's in suburban Florida. WIRED explores what Magic Leap's mind-bending technology tells us about the future of virtual…
Timberland Augmented Reality Campaign
Timberland Augmented Reality Campaign: Lemon&Orange crated a virtual fitting room for Timberland where people could try out clothes from the newest collection without actually wearing them. Dorota Williams supported the action and…
Augmented (hyper)Reality: Domestic Robocop
Augmented Reality in "Domestic Robocop": The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism.…
HYPER-REALITY
Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.
Pepsi Max and the Augmented Reality Unbelievable Bus Shelter
Pepsi Max brings you the Unbelievable with Augmented reality. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus…
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
Schell Games on Virtual Reality and Augmented Reality: this November at the VRX conference in San Francisco, virtual reality legend Jesse Schell talked about the varied worlds he and his team have…
A Sci-Fi Short Film HD: “Sight” – by Sight Systems
Sight, a brilliant and disturbing short sci-fi film by Eran May-raz and Daniel Lazo, imagines a world in which Google Glass-inspired apps are everywhere. This is their graduation project from Bezaleal academy…
ERICSSON CONSUMERLAB : MERGED REALITY
ERICSSON CONSUMERLAB MERGED REALITY: understanding how virtual and augmented realities could transform everyday reality Click here:
PWC Research: for manufacturing, virtual reality is for real
Virtual Reality for manufacturing: how virtual and augmented reality technologies are reimagining America’s factory floor : click here: