The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village present a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
AR
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit was held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical and…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Anon (Andrew Niccol)
A step into the future with Apple Vision Pro: Metaverse redefined
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Film – Her (Spike Jonze)
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Audi and the “augmented” car
BMW and the Virtual Driving
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Film – S1m0ne (Andrew Niccol)
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Film – Minority Report (Steven Spielberg)
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
The Disney Wish: First-Of-Its-Kind Interactive Experience
VRAR Association summit on Metaverse
Mixed reality STATE OF THE ART with Varjo !
Sneakers in Augmented Reality – Wanna Kicks
RAI UNO : CODICE LA VITA E’ DIGITALE. Intervista a Lorenzo Montagna
Facebook Smart Glasses Augmented Reality Full Reveal from M. Zukerberg
Ray-Ban & Facebook for new AR glasses
World’s First Augmented Reality LIVE Product Launch – OnePlus Nord AR
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
LEGO Augmented Reality (AR)
A new search from Google
New Maps from Google
How Google is becoming an Education partner. Source CBS .
IKEA place: the evolution of the famous catalogue
Facebook Messenger Going Augmented Reality – With Content ADS
Augmented Reality for Packaging – Shazam & Bombay Sapphire example
Augmented menu
Amazon Augmented Reality
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
Meta Augmented Reality: rethink the way you work (completely)
How MIT uses Augmented Reality
Mixed Reality Logistic solutions. Work better, work faster, work safer.
Apple and Augmented Reality Superpowers
Apple and Augmented Reality Superpowers: if you missed the new area of Apple website dedicated to IOS and Augmented Reality better to have a look: https://www.apple.com/ios/augmented-reality/ . Some interesting APPs are waiting…
The Apple Education program with Augmented Reality
Apple Augmented Reality for Education: if you missed the new area of Apple website dedicated to Augmented Reality and education, better to have a look: https://www.apple.com/education/
The Magic of Augmented Reality: the example of the “Gathering Cards”
Bono and The Edge: Why U2 is embracing Augmented Reality tech on tour
2018 trends report by Edelman Digital – Augmented Reality Mobile is in !
Augmented Reality 2018 trends: download the fileEdelmanDigital 2018 Trends Report (pdf)
Visiting Apple Park in Augmented Reality
Why Is It Beneficial to Integrate Augmented Reality in Retail Apps?
Source Augmented Reality in Retail Apps: Augmented Reality is the talk of the town. With the advancement in Smartphone cameras and the boost in the computing capability of processors, Augmented Reality (AR)…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
Welcome to ‘AR City’: Beta of Augmented Reality Maps and Navigation
Jeff Koons x Snapchat Augmented Reality for ARt
Dell, Nike, Meta and Ultrahaptics Vision for Future of Design
Acute Art Virtual Reality
A glimpse of the future through an augmented reality headset | Meron Gribetz
Augmented Reality in Information Products, the case of Huawei
Augmented Reality in the Eyewear Industry: A Practical Application – Max Cecchini (VP, Luxottica):
Coming Soon: Hologram Calls
Microsoft HoloLens: HoloTour
Microsoft HoloLens Review, mind blowing Augmented Reality!
The Untold Story of Magic Leap, the World’s Most Secretive Startup
Timberland Augmented Reality Campaign
Augmented (hyper)Reality: Domestic Robocop
HYPER-REALITY
Pepsi Max and the Augmented Reality Unbelievable Bus Shelter
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
A Sci-Fi Short Film HD: “Sight” – by Sight Systems
ERICSSON CONSUMERLAB : MERGED REALITY
ERICSSON CONSUMERLAB MERGED REALITY: understanding how virtual and augmented realities could transform everyday reality Click here:
PWC Research: for manufacturing, virtual reality is for real
Virtual Reality for manufacturing: how virtual and augmented reality technologies are reimagining America’s factory floor : click here: