“Brand Spritz – Sparkling technology for innovative brands” is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE Academy.
The intent is to show and discuss actual projects involving technologies and new media, to offer ideas and reflections for the community of agencies, experts and enthusiasts of marketing, communication, new media, technology, social media and innovation.
“How companies and brands can use Augmented Reality and Virtual Reality” is the first appointment of Brand Spritz in which Alessio Garbin meets Lorenzo Montagna to explain the differences between AR and VR and discover a series of projects – both B2B and B2C – which have knew how to effectively use Augmented Reality and Virtual Reality.
