The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village present a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
VR
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit was held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical and…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
Film – Ready Player One (Steven Spielberg)
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Valerian and the City of a Thousand Planets (Luc Besson)
A step into the future with Apple Vision Pro: Metaverse redefined
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Audi and the “augmented” car
BMW and the Virtual Driving
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Newsletter – Metaverse and art: a dialogue with Federico Clapis
The complexity of the Metaverse made simple and understandable. – Metaverse and art: a dialogue with Federico Clapis. This week’s newsletter delves into the relationship between the Metaverse and the world of…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Newsletter – Metaverse: a new public institution and a new private market
The complexity of the Metaverse made simple and understandable. – Metaverse: a new public institution and a new private market. This week’s Newsletter is a summary of Carlo Alberto Carnevale-Maffè‘s contribution in my…
Newsletter – How 5G Enables Metaverse Development
The complexity of the Metaverse made simple and understandable. – How 5G Enables Metaverse Development. This week’s Newsletter is a summary of Sabrina Baggioni‘s * contribution in my book “Metaverse. We and…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Newsletter – A 9 stages journey into the Metaverse
The complexity of the Metaverse made simple and understandable. – A 9 stages journey into the Metaverse. This edition of the newsletter is a synthesis of the chapter “The beginning of the…
Film – eXistenZ (David Cronenberg)
Newsletter – The Metaverse according to Meta: some thoughts from Luca Colombo
The complexity of the Metaverse made simple and understandable – The metaverse according to Meta: some thoughts from Luca Colombo. This week I share an interview carried out in the writing of…
Film – Nirvana (Gabriele Salvatores)
Film – Strange Days (Kathryn Bigelow)
E.H.M.A. European Hotel Managers Association – International Annual General Meeting
Lorenzo Montagna was appointed speaker at the event of the European Association of Luxury Hotel Managers held in Lisbon on February 10th. The international event is a point of reference in the…
Film – Until the End of the World (Wim Wenders)
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
The Meta approach to meetings in Virtual Reality
BBC – What is the metaverse?
We Met in Virtual Reality – A documentary
Mark Zuckerberg presenting Meta
Mark Zuckerberg on Metaverse
VRAR Association summit on Metaverse
PwC Training in Virtual Reality Research & Experience
Mixed reality STATE OF THE ART with Varjo !
PwC Research on Augmented Reality & Virtual Reality: “Seeing is believing”
Virtual Reality PwC Research: “Seeing is believing”, a PwC Research on Augmented Reality and Virtual Reality.
Infinte office by Oculus
Oculus for Business 2020 Video
RAI UNO : CODICE LA VITA E’ DIGITALE. Intervista a Lorenzo Montagna
Prada Virtual Reality (VR)
The Washington building in Milan
The Diesel Building Miami in Virtual Reality (VR)
Get Onboard of your cruise dream in Virtual Reality #VR4senses with MSC
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
Walmart Virtual Reality Training
Google @ VRersailles
Audi usecase: Virtual Reality (VR) as a car dealer sales support
Oculus for business 2019
Virtual Reality & Design: Bell & HTC use-case
How Google is becoming an Education partner. Source CBS .
A Spot in Virtual Reality-PC : Strongbow example
Training in Virtual Reality by Volkswagen
Hyper realistic Virtual Reality store simulation, ShelfZone
American supermarket, live from Milan
Google Expeditions: over a million students, on trips to virtually anywhere
Oculus for Business: Audi
Collaboration & immersive tech. The NVIDIA vision.
Olivetti : Virtual Reality as training platform
Emirates 3D: now boarding !
CNN Virtual Reality
Virtual Reality in a Classroom. Source AMD
The Volkswagen approach to Virtual Reality
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
“Virtual Reality as a dream project for museums”
READY PLAYER ONE – Spielberg utilizing VIVE In The Film-making Process
The state of the ART of digital imaging: the “Unreal” engine !
UPS uses Virtual Reality for driver’s safety trainings
What Virtual Reality means for seniors “90 yrs young”.
KFC uses Virtual Reality to train employees
Why V-Commerce is the Future of Retail
Source What if we could anticipate the future of retail? What if we could create engaging, immersive and easily accessible consumer experiences before the demand arrives? Both digitally and in real life?…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
Activia 360° – a Danone new concept of spot and branding
Virtual Reality For Enterprise: Building a Practical Roadmap for Success
Jesse Schell (CEO, Schell Games): Updates from the Future
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
A Sci-Fi Short Film HD: “Sight” – by Sight Systems
Six degrees of freedom
Virtual Reality In User Research
Oculus for Business: DHL
Seniors travel using Virtual Reality
ERICSSON CONSUMERLAB : MERGED REALITY
ERICSSON CONSUMERLAB MERGED REALITY: understanding how virtual and augmented realities could transform everyday reality Click here:
PWC Research: for manufacturing, virtual reality is for real
Virtual Reality for manufacturing: how virtual and augmented reality technologies are reimagining America’s factory floor : click here: