The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village present a conference, on the morning of September 29th, dedicated to the phygital channel, the processes of digital evolution and…
VR
Atlante – Technical and Supply Chain Summit – Palazzo di Varignana, Castel San Pietro, Bologna
The first edition of the Technical and Supply Chain Summit was held on 22 September 2023 in the splendid location of Palazzo di Varignana, in Castel San Pietro, Bologna. The Technical and…
Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
Film – Ready Player One (Steven Spielberg)
Ready Player One Steven Spielberg (2018) "When the creator of a virtual reality called the OASIS dies, he makes a posthumous challenge to all OASIS users to find his Easter Egg, which…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
Film – Valerian and the City of a Thousand Planets (Luc Besson)
Valerian and the City of a Thousand Planets Luc Besson (2017) "A dark force threatens Alpha, a vast metropolis and home to species from a thousand planets. Special operatives Valerian and Laureline…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Metaverse – A Hypercultural Journey (Libera Accademia di Belle Arti LABA, Brescia)
On 20 June 2023, at the Vittoriale degli Italiani (Gardone Riviera, Brescia), it’s been held the meeting “Metaverse – A Hypercultural Journey“, organized by the Libera Accademia di Belle Arti LABA of…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)
The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…
OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted
The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…
Milano Finanza – The metaverse ecosystem between Blockchain, AI, Big Data, Cybersecurity
Lorenzo Montagna (Founder of Seconda-Stella and Italian President of the VRAR Association) took part in the conference: “The 2023 General States of Artificial Intelligence” which was held from 28 February to 2…
OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality
"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…
Masterclass: “Are You VReady For The Metaverse? A new world awaits us, are you ready?”
In october, 2023, will be held the Masterclass “Are You VReady For The Metaverse? A new world awaits us, are you ready?”. A masterclass organized by the OBE Academy in collaboration with…
Metaverse: platforms, opportunities and trends in the use of new immersive technologies
Metaverse: platforms, opportunities and trends in the use of new immersive technologies – In collaboration with VR AR Association A dialogue between experts on real cases of application of Augmented Reality (AR)/Virtual…
Advanced training course “Italy in 2050 – Tools for dealing with future scenarios”
The Rome Chamber of Commerce, through the Forma Camera Special Company, in collaboration with the Piepoli Institute, organizes the advanced training course “Italy in 2050 – Tools for dealing with future scenarios“,…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Newsletter – Metaverse: the digital twin community in the cloud is already an opportunity
The complexity of the Metaverse made simple and understandable. – Metaverse: the digital twin community in the cloud is already an opportunity. This week’s Newsletter concerns Microsoft‘s approach to the Metaverse, it’s…
Industrial Metaverse – Milan Polytechnic
I’ve been present with two other colleagues of the VRARA association at this event promoted by the Milan Polytechnic within the Seminars of the Mechanical Engineering Course to discuss innovative issues related to…
Newsletter – Metaverse and art: a dialogue with Federico Clapis
The complexity of the Metaverse made simple and understandable. – Metaverse and art: a dialogue with Federico Clapis. This week’s newsletter delves into the relationship between the Metaverse and the world of…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Newsletter – Metaverse: a new public institution and a new private market
The complexity of the Metaverse made simple and understandable. – Metaverse: a new public institution and a new private market. This week’s Newsletter is a summary of Carlo Alberto Carnevale-Maffè‘s contribution in my…
Newsletter – How 5G Enables Metaverse Development
The complexity of the Metaverse made simple and understandable. – How 5G Enables Metaverse Development. This week’s Newsletter is a summary of Sabrina Baggioni‘s * contribution in my book “Metaverse. We and…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
Newsletter – A 9 stages journey into the Metaverse
The complexity of the Metaverse made simple and understandable. – A 9 stages journey into the Metaverse. This edition of the newsletter is a synthesis of the chapter “The beginning of the…
Film – eXistenZ (David Cronenberg)
eXistenZ David Cronenberg (1999) "A game designer on the run from assassins must play her latest virtual reality creation with a marketing trainee to determine if the game has been damaged." With:…
Newsletter – The Metaverse according to Meta: some thoughts from Luca Colombo
The complexity of the Metaverse made simple and understandable – The metaverse according to Meta: some thoughts from Luca Colombo. This week I share an interview carried out in the writing of…
Film – Nirvana (Gabriele Salvatores)
Nirvana Gabriele Salvatores (1997) Solo is the protagonist of Nirvana, a computer game developed by Jimi. Solo gained his own consciousness after a virus attack, a few days before the game's release.…
Film – Strange Days (Kathryn Bigelow)
Strange Days Kathryn Bigelow (1995) "Former policeman Lenny Nero has moved into a more lucrative trade: the illegal sale of virtual reality-like recordings that allow users to experience the emotions and past…
E.H.M.A. European Hotel Managers Association – International Annual General Meeting
Lorenzo Montagna was appointed speaker at the event of the European Association of Luxury Hotel Managers held in Lisbon on February 10th. The international event is a point of reference in the…
Film – Until the End of the World (Wim Wenders)
Until the End of the World Wim Wenders (1991) "In 1999, Claire's life is forever changed after she survives a car crash. She rescues Sam and starts traveling around the world with…
Lorenzo Montagna: AR, VR, MR – edulia Masterclass – Treccani
edulia Masterclass is the name of the Treccani project (which has been synonymous with culture and knowledge since 1925) for the e-learning platform dedicated to those who always want to learn something…
IAB 2022 – Lorenzo Montagna: “Digital will radically change media companies”
Lorenzo Montagna, in an interview at the IAB Forum 2022, underlines how important it is for companies to get ready to create immersive digital spaces and quality contents accessible from computers, viewers…
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Quadrifor – Lorenzo Montagna, Metaverse: web 3.0
An in-depth analysis by Lorenzo Montagna for Quadrifor (Bilateral Institute for the Development of Training for Managers in the Tertiary, Distribution and Services Sector) on the Metaverse and on the new technologies…
The Meta approach to meetings in Virtual Reality
This is the Meta approach to new video formats in Virtual Reality (VR). If you have an Oclulus Quest 2 it’s a must have experience to understand how different is a meeting…
BBC – What is the metaverse?
What is the metaverse ? This video from BBC is easy and nice to get the basics of this new digital world.
We Met in Virtual Reality – A documentary
The artist Joe Hunting with this film "We Met in Virtual Reality" entered in one of the most famous metaverse: " vrchat" to investigate on social aspects of belonging, participation and support…
Mark Zuckerberg presenting Meta
Here’s the summary of Mark Zuckerberg’s presentation about the Meta’s inspiring new services, and the rebranding of Facebook.
Mark Zuckerberg on Metaverse
This is a very cool and deep interview on Meta’s plans for the Metaverse by Gary Vee. 30 mins well spent if you want to better understand what’s going on the digital…
VRAR Association summit on Metaverse
This video promoting the VRARA Association Summit on Metaverse is a good example of the wider sense of the Metaverse, beyond the gaming platforms, embracing a larger vision with blended reality with…
PwC Training in Virtual Reality Research & Experience
PwC Training in Virtual Reality "PwC's virtual reality study addresses a new dilemma employers are facing: their workers need to upgrade their skills, learn new ones or complete compliance training, but in-person…
Mixed reality STATE OF THE ART with Varjo !
Mixed reality with Varjo This is the new way to design, test, collaborate. Photorealistic virtual objects are alive in mixed reality using real-time lighting sources from the physical world. See the context…
PwC Research on Augmented Reality & Virtual Reality: “Seeing is believing”
Virtual Reality PwC Research: “Seeing is believing”, a PwC Research on Augmented Reality and Virtual Reality.
Infinte office by Oculus
Infinte office by Oculus is focusing, with the new Quest2, on delivering a new level of integration for pc, mobile and Virtual Reality (VR) creating a new dimension of office. This in…
Oculus for Business 2020 Video
Oculus for Business 2020: the yearly presentation from Oculus of services/solutions for enterprise.with focus on Design, Training and Collaboration.
RAI UNO : CODICE LA VITA E’ DIGITALE. Intervista a Lorenzo Montagna
https://www.raiplay.it/video/2019/09/Codice-Le-potenzialita-del-virtuale-le-realta-pensabili-01b63e98-6b3b-4b77-bd71-7f0fd58bf4e1.html RaiUno intervista Lorenzo Montagna. Un servizio negli uffici di Second StAR VR con intervista a Lorenzo Montagna sulle realtà immersive durante la trasmissione Codice in onda su RAI UNO. Per vedere…
Prada Virtual Reality (VR)
https://www.prada.com/ww/en/pradasphere/special-projects/2020/prada-vr.html#component_text_modul_1864436780 Prada Virtual Reality: Prada introduces Virtual Reality, an innovative way to directly experience its universe: an intense and engaging journey that stimulates the senses and the emotions, breaks down barriers and…
The Washington building in Milan
Have a look around the Washington building in Milan and see the realism of a Virtual Reality (VR) demo tour for a building in construction. This was an historical factory. Pretty impressive…
The Diesel Building Miami in Virtual Reality (VR)
The fashion brand that has always been unique in advertisement has now set a new limit with the experience of the Diesel Building Miami in Virtual Reality. Beyond the stores and the…
Get Onboard of your cruise dream in Virtual Reality #VR4senses with MSC
Virtual Reality #VR4senses with MSC: Virtual Reality (VR) creates the full impression to be somewhere else. Virtual Reality is perfect for visiting locations like real estate, apartments, offices, but less common is…
RaiNews24 – Interview with Lorenzo Montagna, author of “Virtual reality and augmented reality”
The video stream of the interview with Lorenzo Montagna aired on RaiNews24 is available online. You can watch it here: RaiNews24 > Lorenzo Montagna, author of "Virtual reality and augmented reality" Lorenzo…
Walmart Virtual Reality Training
Walmart Virtual Reality Training: a very quick inside on the Walmart headsets for associates to be trained on some specific actions ( in this case the famous orange tower delivering orders placed…
Google @ VRersailles
Google VRersailles Virtual Reality: Google @ VRersailles. Google has been working on arts since a long time. This time it's not the traditional museum visit by PC , but you have the…
Audi usecase: Virtual Reality (VR) as a car dealer sales support
Audi Virtual Reality car dealer sales support, to help understanding possibilities and making better decisions on complex ones. The increasing personalization, the large offer of cars models can be a pain point…
Oculus for business 2019
Oculus for business 2019: Oculus has a team dedicated to business services. Here are some use cases on different industries and business activities.
Virtual Reality & Design: Bell & HTC use-case
Virtual Reality Design, Bell & HTC use case: the advantage of designing with Virtual Reality (VR) is not only the deep immersion in content and collaboration but also an amazing speed for…
How Google is becoming an Education partner. Source CBS .
Google as an Education partner: Google has been working since ages with Google Cultural Institute to create amazing content working with Museums, Foundations, and Universities. Now is the opposite phase: all this…
A Spot in Virtual Reality-PC : Strongbow example
Virtual Reality-PC example: a Spot in Virtual Reality-PC: pretty cool example of storyliving VS storytelling
Training in Virtual Reality by Volkswagen
Volkswagen Virtual Reality training: how the German car manufacturer is training its employees with Virtual Reality (VR). An example as if you are with a headset on.
Hyper realistic Virtual Reality store simulation, ShelfZone
A Virtual Reality store simulation: enjoy the stunning realism of our store simulation in interactive and immersive virtual reality. By inVRsion.
American supermarket, live from Milan
American supermarket, live from Milan: an american supermarket, experienced live from Milan through Virtual Rality.
Google Expeditions: over a million students, on trips to virtually anywhere
Google Expeditions virtual trips: Google Expeditions Pioneer Program lets students take virtual reality trips to over 200 places around the world and underwater. More than one million students from over 11 countries…
Oculus for Business: Audi
Audi, Oculus for Business: Audi now has Rift installed at hundreds of their dealerships worldwide, giving people the chance to build their dream car with custom configurations—and thousands of options—in an immersive…
Collaboration & immersive tech. The NVIDIA vision.
NVIDIA immersive tech: the NVIDIA vision.Multiplayer and realism, combined, are the main reasons for video games success. Think about what it means to push the limits of both into Virtual Reality for…
Olivetti : Virtual Reality as training platform
Olivetti Virtual Reality training platform. Question: how can you train hundreds of installers with no tech expertise in a very short time with consistency and a global, scalable solution? Answer: Virtual Reality.
Emirates 3D: now boarding !
Emirates flights & Virtual Reality. Virtual Reality (VR) is already ONboard in some flights as top entertainment. Emirates gets the advantage of Virtual Reality even before getting on the plane. Nothing really…
CNN Virtual Reality
CNN and Virtual Reality: CNN takes you INSIDE the news putting yourself at the center of the experience. This is the beginning of "Immersive journalism". Here is the promo video
Virtual Reality in a Classroom. Source AMD
Virtual Reality in classroom: what happens if you take Virtual Reality (VR) into a Classroom? Interaction between Students, Teachers, and subject takes a totally new level of participation.
The Volkswagen approach to Virtual Reality
VR Training and collaboration between colleagues across the world are a must have for VW.
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
“Virtual Reality as a dream project for museums”
The Smithsonian American Art Museum & Intel collaboration
READY PLAYER ONE – Spielberg utilizing VIVE In The Film-making Process
READY PLAYER ONE and HTC Vive: how THE Director, Steven Spielberg, designed sets and scenes becoming an avatar in its own film "Ready Player One", using HTC VIVE.
The state of the ART of digital imaging: the “Unreal” engine !
Unreal engine digital imaging state of the ART: this is a 2d promo of what a digital artist can do with "Unreal" engine, the best engine for digital graphics. That's really UNREAL!…
UPS uses Virtual Reality for driver’s safety trainings
UPS Virtual Reality trainings: UPS is training student delivery drivers to spot and identify road hazards using Virtual Reality headsets that vividly simulate the experience of driving on city streets while teaching…
What Virtual Reality means for seniors “90 yrs young”.
Virtual Reality for seniors: this is a very different video from the others you are going to watch on this website. It's a video focussed on the social impact of Virtual Reality…
KFC uses Virtual Reality to train employees
KFC Virtual Reality training: Virtual Reality (VR) is an excellent tool to train employees. Could be very serious, like in training airplane pilots, or entertaining like in KFC case. Have a look…
Why V-Commerce is the Future of Retail
Source What if we could anticipate the future of retail? What if we could create engaging, immersive and easily accessible consumer experiences before the demand arrives? Both digitally and in real life?…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
Activia 360° – a Danone new concept of spot and branding
Danone 360 spot concept: Activia, a Danone new concept of a 360° spot and immersive branding experience: vivi #Activia a 360°. Naviga il video in tutte le direzioni e scopri il nostro…
Virtual Reality For Enterprise: Building a Practical Roadmap for Success
Virtual Reality For Enterprise: a talk from the Work Track at AWE USA 2017 - the largest conference for Augmented Reality + Virtual Reality in Santa Clara, California May 31- June 2,…
Jesse Schell (CEO, Schell Games): Updates from the Future
Schell Games future updates with Jesse Schell (CEO, Schell Games). A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June…
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
Schell Games on Virtual Reality and Augmented Reality: this November at the VRX conference in San Francisco, virtual reality legend Jesse Schell talked about the varied worlds he and his team have…
A Sci-Fi Short Film HD: “Sight” – by Sight Systems
Sight, a brilliant and disturbing short sci-fi film by Eran May-raz and Daniel Lazo, imagines a world in which Google Glass-inspired apps are everywhere. This is their graduation project from Bezaleal academy…
Six degrees of freedom
Blind users movements freedom: six degrees of freedom (6DoF) refers to the freedom of movement of a rigid body in three-dimensional space. Specifically, the body is free to move forward/backward, up/down, left/right…
Virtual Reality In User Research
Virtual Reality (VR) is being used at Salesforce to rapidly increase empathy, scale research across teams, and deepen customer understanding. Get practical tips, advice, and insights for setting up a User Experience…
Oculus for Business: DHL
Oculus for Business: DHL Express, through their global Certified International Specialist (CIS) program and working with their partner Immerse, will be using Rift to drive engagement in learning. Virtual Reality (VR) allows…
Seniors travel using Virtual Reality
Seniors travel using Virtual Reality: the caregivers at Maplewood Senior Living are incorporating virtual reality technology to help residents lead fuller lives.
ERICSSON CONSUMERLAB : MERGED REALITY
ERICSSON CONSUMERLAB MERGED REALITY: understanding how virtual and augmented realities could transform everyday reality Click here:
PWC Research: for manufacturing, virtual reality is for real
Virtual Reality for manufacturing: how virtual and augmented reality technologies are reimagining America’s factory floor : click here:
ShelfZone Virtual Reality shopping experience
Virtual Reality shopping experience: inVRsion shows at Linkontro 2016 by Nielsen its own vision about ecommerce and virtual reality future.
Design and furniture in Virtual Reality
https://youtu.be/YjOp9ngbxqw Design and furniture in Virtual Reality: how to get your design furniture to life in VR the example of inda Is pretty impactful. Real Estate and Design simulation combined. The Design…
Red Bull Virtual Reality
Red Bull Virtual Reality: Red Bull VR beams you to the unreachable sweet spots of the world! For a premium viewing experience use a Virtual Reality (VR) cardboard. However, you can still…