Audi and the “augmented” car

Audi and the “augmented” car

Often when we talk about Metaverse, Augmented Reality (AR) is considered an “inferior” technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or “phigital” mix/blurring.

This is because until now there are few applications in the consumer field and they are mainly filters for smartphones, basically small games.

But look at what happens if you design a car based on Augmented Reality

Audi and the “augmented” car