A large quantity of songs created with applications that use Artificial Intelligence to clone and “regenerate” the voices of famous artists is spreading in the playlists of music streaming platforms. David Bowie,…
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Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse
An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…
Rai Radio 1 – Lorenzo Montagna at Eta Beta – The computer in space, from the new viewers the world painted with data
Lorenzo Montagna was a guest in the Radio Rai 1 program Eta Beta* hosted by Massimo Cerofolini, to discuss Metaverse and “spatial computing“. The subject of the episode was an in-depth analysis,…
Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales
Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Spazio 50 – Lorenzo Montagna: can the metaverse wait?
Spazio 50, an editorial product of the Milan Chamber of Commerce, has published in its june edition an interview with Lorenzo Montagna, conducted by Raffaello Carabini. (There is a small typo in…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Snoop Dogg, the Metaverse video for his song “House I Built”
Snoop Dogg shot this music video (for his song "House I Built") entirely disguised as his avatar and in his mansion within the Sandbox Metaverse. All this was released as a celebration…
PwC – February 2023 Global Consumer Insights Pulse Survey
“Consumers seek frictionless experiences in a world of disruptions.” How can companies meet consumers’ evolving behaviors, technological preferences and expectations? A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles…
Instagram trends report 2023
The usual Instagram report that collects the insights of Generation Z to trace the trends of 2023.–
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Lorenzo Montagna – Metaverso @ Primaonline
Lorenzo Montagna / Metaverso, a conversation with Giuseppe Casciaro for primaonline.it. “Lorenzo Montagna is one of the leading Italian experts in technologies applied to media and communication (…). Now he has written…
PWC – Demystifying the metaverse
Demystifying the metaverse: what business leaders need to know and do. “Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.…
European Parliament – Metaverse opportunities, risks and policy implications
Metaverse: opportunities, risks and implications. The metaverse will open up a series of opportunities but also a series of risks and responsibilities. “One of the most talked about concepts in modern technology,…
Visa – The Metaverse as a strategic inflection point
The Metaverse as a strategic inflection point: What financial institutions need to know about the next-generation digital platform and why it matters to their future. “The metaverse represents a strategic inflection point…
McKinsey – Value creation in the Metaverse
Value creation in the metaverse: the real business of the virtual world, history and future uses and values. “This report examines the emergence of the metaverse: its history and characteristics, the factors…
Goldman Sachs – Framing the future of Web 3.0
Framing the future of Web 3.0: “One element of Web 3.0 that has recently captured media & investor attention is the “Metaverse” – a term that has taken on many meanings but…
JP Morgan – Opportunities in the Metaverse
JP Morgan – Opportunities in the Metaverse: “The elements of a new digital age are converging at scale. The metaverse is the driving force bringing these elements together in a unified immersive…
Wunderman Thompson – Into the Metaverse
Wunderman Thompson – Into the Metaverse: “Welcome to the metaverse. A place where our digital and physical lives converge; creativity is limitless; and location-defying worlds bring people together.” – Source: wundermanthompson.com https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse…
Citi – Metaverse and Money: Decrypting the Future
Metaverse and Money, Decrypting the Future: “Metaverse is moving towards becoming the next iteration of the internet, or Web3. This “Open Metaverse” would be community-owned, community-governed, and a freely interoperable version that…
“The Effectiveness of Virtual Reality Soft Skills Training in the Enterprise” by PwC
Virtual Reality Enterprise Training: the Effectiveness of Virtual Reality in Soft Skills Training for the Enterprise, a study by PwC.
PwC: Growing Virtual Reality / Augmented Reality companies in the UK
Augmented Reality and Virtual Reality UK companies: this time a doc for people already developing and working on immersive technologies. PwC has produced this deep and comprehensive handbook of more than 100…
CNN Virtual Reality
CNN and Virtual Reality: CNN takes you INSIDE the news putting yourself at the center of the experience. This is the beginning of "Immersive journalism". Here is the promo video
The Weather Channel Mixed Reality News
Weather Channel Mixed Reality News: the difference between traditional presentations and storytelling and the new opportunities offered by Mixed Reality (MR) is clear in this video. Many media company are moving towards…
READY PLAYER ONE – Spielberg utilizing VIVE In The Film-making Process
READY PLAYER ONE and HTC Vive: how THE Director, Steven Spielberg, designed sets and scenes becoming an avatar in its own film "Ready Player One", using HTC VIVE.