McKinsey – Value creation in the Metaverse

Value creation in the metaverse: the real business of the virtual world, history and future uses and values.

“This report examines the emergence of the metaverse: its history and characteristics, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-creation potential, and how leaders and policy makers can plan their strategies and near-term actions.”

Source: mckinsey.com

McKinsey - Value creation in the Metaverse