War and Peace with Technology. Current events in the Middle East demonstrate how technology plays a crucial strategic role in military success. In this regard, I would like to share a research…
A selection of the most important and useful research to understand the value and perspectives of augmented, virtual and metaverse reality.
Harvard Business Review – The fascinating future of immersive technologies
Harvard Business Review Italia has published an in-depth analysis by Lorenzo Montagna on the future of Immersive Technologies. Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are shaping an XR,…
Panorama – Social networks are dead
An in-depth analysis of the crisis that Social Networks are going through has been published on Panorama. Marco Morello examines new data and exclusive researches and highlights the change in content and…
McKinsey – Eight priorities for CEOs in 2024
After having conducted interviews to hundreds of CEOs over the past year, McKinsey published a fresh report with previsions on “how companies can do better for society, communities, and employees — and…
Accenture – Life Trends 2024
Accenture has published a report about the shifts in customers’ attitudes towards business, technology and their social lives, to help businesses define how to catalyze growth by staying relevant to customers. “The…
Roblox – 2023 Digital Expression, Fashion & Beauty & Trends Report
How Gen Z express themselves in immersive spaces. Many Gen Z people feel their avatar style is more important to them than their physical look (which in turn can be influenced by…
PwC’s 2023 Emerging Technology Survey
With this post I would like to introduce an interesting research by PwC: “2023 Emerging Technology Survey“, just made public, then referring you to the dedicated site for further information. This is…
European Central Bank – A stocktake on the digital euro
The European Central Bank (ECB) is investigating, like other world central banks, the feasibility to use a central bank digital currency alongside the old familiar cash. In October (2023) a detailed report…
PwC – Metaverse Investments Tracker
PwC’s Metaverse Deals Tracker is an ongoing study of the deals, investments, partnerships and product launches made in relation to the Metaverse. It aims to follow the commercial activities and fundings that…
World Economic Forum – Social Implications of the Metaverse
A report drawn up by the World Economic Forum in collaboration with Accenture analyzes the recent evolutions of research, development, investments, adoption and value of the Metaverse and the related social implications…
PwC – Metaverse and Web 3.0 – Regulatory, risk and control implications
PwC (PricewaterhouseCoopers) has published the study “Metaverse and Web 3.0 – Regulatory, risk and control implications“, which addresses complex issues such as legal, fiscal and security from the point of view of…
Artificial Intelligence and Work – Waiting for the Festival of the Future
“Artificial Intelligence and work: a question of the brain – man, software, new productivity” was the theme addressed on Tuesday, October 4th, during the event “Waiting for the Festival of the Future“,…
European Commission – Next Generation Virtual Worlds
The European Commission’s science and knowledge service, the Joint Research Centre (JRC), published a Science for Policy report on the next generation virtual worlds, which are intended now as worlds where physical…
Analysis Group – The Potential Global Economic Impact of the Metaverse
Here’s a comprehensive study from Analysis Group 1 that investigates the potential contribution of the Metaverse to global economic activity, in these times in which estimating this specific economic impact presents substantial…
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
During the usual appointment in Davos of the World Economic Forum 2022, a white paper dedicated entirely to the Immersive Technologies sector and to companies operating in Immersive Media Technology (VR–AR–MR) was…
PwC – February 2023 Global Consumer Insights Pulse Survey
“Consumers seek frictionless experiences in a world of disruptions.” How can companies meet consumers’ evolving behaviors, technological preferences and expectations? A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles…
Dirigente – Metaverse: Web 3.0 to go further
At the beginning of 2022, in an article for Dirigente (the monthly information and culture magazine for managers, executives and executive professionals in the tertiary sector) I had the opportunity to explain…
PwC – Beyond the hype: what businesses can really expect from the metaverse in 2023
Here is PwC’s thought: beyond the hype, what business can really expect from the Metaverse in 2023. PwC has got six predictions to help business leaders answer the question: “What’s next for…
Instagram trends report 2023
The usual Instagram report that collects the insights of Generation Z to trace the trends of 2023.–
Credit Suisse – Metaverse: A Guide to the Next-Gen Internet
This is a recent research by the famous financial institution that covers the complex theme of the Metaverse in a simple, linear and synthetic way, starting from the definitions and then moving…
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
The new Ipsos-World Economic Forum international survey has explored citizens’ opinions on the Metaverse. “Ipsos, in collaboration with the World Economic Forum, has conducted a new survey by polling the opinion of…
Lorenzo Montagna – Metaverso @ Primaonline
Lorenzo Montagna / Metaverso, a conversation with Giuseppe Casciaro for primaonline.it. “Lorenzo Montagna is one of the leading Italian experts in technologies applied to media and communication (…). Now he has written…
PWC – Demystifying the metaverse
Demystifying the metaverse: what business leaders need to know and do. “Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.…
European Parliament – Metaverse opportunities, risks and policy implications
Metaverse: opportunities, risks and implications. The metaverse will open up a series of opportunities but also a series of risks and responsibilities. “One of the most talked about concepts in modern technology,…
Visa – The Metaverse as a strategic inflection point
The Metaverse as a strategic inflection point: What financial institutions need to know about the next-generation digital platform and why it matters to their future. “The metaverse represents a strategic inflection point…
McKinsey – Value creation in the Metaverse
Value creation in the metaverse: the real business of the virtual world, history and future uses and values. “This report examines the emergence of the metaverse: its history and characteristics, the factors…
Goldman Sachs – Framing the future of Web 3.0
Framing the future of Web 3.0: “One element of Web 3.0 that has recently captured media & investor attention is the “Metaverse” – a term that has taken on many meanings but…
JP Morgan – Opportunities in the Metaverse
JP Morgan – Opportunities in the Metaverse: “The elements of a new digital age are converging at scale. The metaverse is the driving force bringing these elements together in a unified immersive…
Wunderman Thompson – Into the Metaverse
Wunderman Thompson – Into the Metaverse: “Welcome to the metaverse. A place where our digital and physical lives converge; creativity is limitless; and location-defying worlds bring people together.” – Source: wundermanthompson.com https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse…
Citi – Metaverse and Money: Decrypting the Future
Metaverse and Money, Decrypting the Future: “Metaverse is moving towards becoming the next iteration of the internet, or Web3. This “Open Metaverse” would be community-owned, community-governed, and a freely interoperable version that…
“The Effectiveness of Virtual Reality Soft Skills Training in the Enterprise” by PwC
Virtual Reality Enterprise Training: the Effectiveness of Virtual Reality in Soft Skills Training for the Enterprise, a study by PwC.
PwC Research on Augmented Reality & Virtual Reality: “Seeing is believing”
Virtual Reality PwC Research: “Seeing is believing”, a PwC Research on Augmented Reality and Virtual Reality.
PwC: Growing Virtual Reality / Augmented Reality companies in the UK
Augmented Reality and Virtual Reality UK companies: this time a doc for people already developing and working on immersive technologies. PwC has produced this deep and comprehensive handbook of more than 100…
The Top 100 trends for 2019 from JWT
2019 trends from JWT: the Top 100 trends for year 2019 from JWT.
Harvard Business Review
Harvard Business Review Analytic Services surveyed 394 executives at companies in diverse industries and with 250 or more employees. Many interesting data and takeaways from this doc, from Industries impacted, to greatest…
PWC 5 years vision
PWC 5 years vision: “Technology, Media and Telecommunications Industries. How will these industries change? Which media segments will emerge . . . or disappear? How will things like AI and AR improve…
Apple and Augmented Reality Superpowers
Apple and Augmented Reality Superpowers: if you missed the new area of Apple website dedicated to IOS and Augmented Reality better to have a look: https://www.apple.com/ios/augmented-reality/ . Some interesting APPs are waiting…
The Apple Education program with Augmented Reality
Apple Augmented Reality for Education: if you missed the new area of Apple website dedicated to Augmented Reality and education, better to have a look: https://www.apple.com/education/
A PwC Introduction to Enterprise Virtual Reality
PwC Enterprise Virtual Reality: check out a brief comprehensive intro on Virtual Reality potential for enterprise from PwC: click here to download
2018 trends report by Edelman Digital – Augmented Reality Mobile is in !
Augmented Reality 2018 trends: download the fileEdelmanDigital 2018 Trends Report (pdf)
Why Is It Beneficial to Integrate Augmented Reality in Retail Apps?
Source Augmented Reality in Retail Apps: Augmented Reality is the talk of the town. With the advancement in Smartphone cameras and the boost in the computing capability of processors, Augmented Reality (AR)…
Why V-Commerce is the Future of Retail
Source What if we could anticipate the future of retail? What if we could create engaging, immersive and easily accessible consumer experiences before the demand arrives? Both digitally and in real life?…
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
Source Augmented Reality vs Virtual Reality vs Mixed Reality. Despite having many things in common, VR, AR, and MR are not the same thing. This article discusses the key differentiators, driving forces,…
10 most innovative countries in the world
Source Most innovative world countries: Switzerland is the world’s most innovative country. Its capacity for innovation and the quality of its scientific research institutions are just two of the factors that have…
Gartner Top 10 Strategic Technology Trends for 2018
Top 10 Strategic Technology: Source Artificial intelligence, immersive experiences, digital twins, event-thinking and continuous adaptive security create a foundation for the next generation of digital business models and ecosystems. How do designers make…
Transform Business Outcomes With Immersive Technology
Immersive Technology Business Transformation: Source Augmented Reality and Virtual Reality offer ease of use, scalability and new types of content for customers and employees. How great would it be to see home improvements…
ERICSSON CONSUMERLAB : MERGED REALITY
ERICSSON CONSUMERLAB MERGED REALITY: understanding how virtual and augmented realities could transform everyday reality Click here:
PWC Research: for manufacturing, virtual reality is for real
Virtual Reality for manufacturing: how virtual and augmented reality technologies are reimagining America’s factory floor : click here:
For US manufacturing, virtual reality is for real
Virtual Reality for US manufacturing: Click here for the full research Virtual and augmented reality and the factory of the future is here. Virtual and augmented reality technologies come of age, and…
Merged reality
Augmented and Virtual realities: Merged Reality. Understanding how virtual and augmented realities could transform everyday reality. Click here
The real deal with virtual and augmented reality
Virtual and Augmented Reality, the real deal: Source The race for the next computing platform may be over. Heather Bellini of Goldman Sachs Research expects virtual and augmented reality to become an…