PwC – February 2023 Global Consumer Insights Pulse Survey

“Consumers seek frictionless experiences in a world of disruptions.”

PwC - February 2023 Global Consumer Insights Pulse Survey

How can companies meet consumers’ evolving behaviors, technological preferences and expectations?

A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles in the physical and “phygital” world at the beginning of 2023.

With an insight on the Metaverse as the next large-scale digital platform.

“Digital environments are evolving, whether it’s the continuing rollout of 5G or the integration of shopping into social media apps. And so, a great deal of attention is being paid to what may be the next large-scale digital platform: the Metaverse, which promises to erase many of the frictions between the digital world and the physical world.”

The full survey is available here:
PwC – February 2023 Global Consumer Insights Pulse Survey