“Consumers seek frictionless experiences in a world of disruptions.”
How can companies meet consumers’ evolving behaviors, technological preferences and expectations?
A survey through inflations, financial situation, shopping habits, e-commerce, experiences and lifestyles in the physical and “phygital” world at the beginning of 2023.
With an insight on the Metaverse as the next large-scale digital platform.
“Digital environments are evolving, whether it’s the continuing rollout of 5G or the integration of shopping into social media apps. And so, a great deal of attention is being paid to what may be the next large-scale digital platform: the Metaverse, which promises to erase many of the frictions between the digital world and the physical world.”
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The full survey is available here:
PwC – February 2023 Global Consumer Insights Pulse Survey