Newsletter – Artificial Reality
The complexity of emerging technologies made simple and understandable. - Artificial Reality In the new edition of the Newsletter "Future. We and Web 3.0" we guide you in an overview of the…
A selection of the most important and useful research to understand the value and perspectives of augmented, virtual and metaverse reality.
Harvard Business Review – The fascinating future of immersive technologies
Harvard Business Review Italia has published an in-depth analysis by Lorenzo Montagna on the future of Immersive Technologies. Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) are shaping an XR,…
Step – Mixed Reality and Spatial Computing: the new digital frontier
The registration of the event (held at STEP) on the topics of Mixed Reality and Spatial Computing understood as the maximum expression, to date, of IMMERSIVE technologies is now online. This is…
NauTech – Metaverse & Yachting: The Digital World
“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?” Lorenzo Montagna shares his…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Mixed reality STATE OF THE ART with Varjo !
Mixed reality with Varjo This is the new way to design, test, collaborate. Photorealistic virtual objects are alive in mixed reality using real-time lighting sources from the physical world. See the context…
Audi usecase: Virtual Reality (VR) as a car dealer sales support
Audi Virtual Reality car dealer sales support, to help understanding possibilities and making better decisions on complex ones. The increasing personalization, the large offer of cars models can be a pain point…
Audi Turns the Car into a Virtual Reality Experience Platform | CES 2019
Audi Car Virtual Reality: Audi leads the way again testing the links between Virtual Reality (VR) and Automotive. This time the focus is not on the buying process but on experience for…
Oculus for Business: Audi
Audi, Oculus for Business: Audi now has Rift installed at hundreds of their dealerships worldwide, giving people the chance to build their dream car with custom configurations—and thousands of options—in an immersive…
The Volkswagen approach to Virtual Reality
https://youtu.be/NsHM1g6_Ehs VR Training and collaboration between colleagues across the world are a must have for VW.
Apple and Augmented Reality Superpowers
Apple and Augmented Reality Superpowers: if you missed the new area of Apple website dedicated to IOS and Augmented Reality better to have a look: https://www.apple.com/ios/augmented-reality/ . Some interesting APPs are waiting…
A 360 video to understand how self driving cars work.
Self driving cars video: if you ever wondered how a car can drive itself into the chaos of a city, have a 360 view here. Source and thanks to WYAMO, the company…