Fashion & Design Archives

Corriere della Sera – The other Made in Italy: from Bulgari to Brunello the shop is in the Metaverse

An article published by Corriere della Sera examines the areas of the current development of the Metaverse. Lorenzo Montagna provides clues to clarify the meaning that the Metaverse already has for companies…

Il Sole 24 Ore – Smart and 3D viewers, special effects on the field to increase sales

Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore. Issues like engagement marketing,…

A step into the future with Apple Vision Pro: Metaverse redefined

During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…

OBE | Brand Spritz 3 – A future made up of avatars is serious business for kids (and also for brands)

The third episode of "Brand Spritz" is online, this time the guest is Matteo Camarda, university student and explorer of Metaverses. Matteo recently collaborated in the editing of the book "Metaverse. Noi…

OBE | Brand Spritz 2 – Metaverses: what they are, how they work and why they can also be deserted

The second episode of "Brand Spritz" is online. It's a format created by OBE Academy and curated by Alessio Garbin (Digital Marketing Coordinator of Barilla, IULM teacher and Board Member of OBE…

OBE | Brand Spritz 1 – How companies and brands can use Augmented Reality and Virtual Reality

"Brand Spritz - Sparkling technology for innovative brands" is the new editorial project created by OBE Academy and curated by Alessio Garbin, Digital Marketing Coordinator of Barilla, IULM teacher and Board Member…

Nikeland on Roblox

Here is the video of the Nike Digital world "Nikeland" on Roblox. A place to explore, have fun and see new collection's items playing around with different activities and sports.

Balenciaga Metaverse Collection

Here’s Balenciaga video "Live to love" to present the fall 2021 new Balenciaga Metaverse Collection. Digital landscapes and avatars as models confirm the brand interest of the brand in the #metaverse. Check…

Balenciaga game: The age of tomorrow

This is the experience moving into the Balenciaga game: “The age of tomorrow”. Enjoy!

Oculus for Business 2020 Video

Oculus for Business 2020: the yearly presentation from Oculus of services/solutions for enterprise.with focus on Design, Training and Collaboration.

Sneakers in Augmented Reality – Wanna Kicks

Sneakers in Augmented Reality: the first Augmented Reality Software Development Kit (SDK) for Virtual Try On of shoes. Pretty impressive but there are many others not public even more stable and zoomable.

Prada Virtual Reality (VR)

https://www.prada.com/ww/en/pradasphere/special-projects/2020/prada-vr.html#component_text_modul_1864436780 Prada Virtual Reality: Prada introduces Virtual Reality, an innovative way to directly experience its universe: an intense and engaging journey that stimulates the senses and the emotions, breaks down barriers and…