Lorenzo Montagna speaks on the economic and social implications of the Metaverse and Mixed Realities in an article on the immersive economy published by Il Sole 24 Ore.
Issues like engagement marketing, positioning, participation and sales in the business sector are covered, following the excitement and questions surrounding the launch of Vision Pro by Apple.
The full article (in italian language) is available online for reading at this link:
Il Sole 24 Ore > Smart and 3D viewers, special effects on the field to increase sales
