ChatGPT integrated with a robot
The world of robots is coming! Tesla predicts that its Optimus will go on sale from december, later this year. This below, instead, is one of the American competitors, Figure company. There…
A selection of the most important and useful research to understand the value and perspectives of augmented, virtual and metaverse reality.
Open Interpreter AI Agent and its “01 Light” device
What happens when Artificial Intelligence is able to answer our questions? It will probably no longer be necessary to have a computer understood as a laptop with a keyboard and a screen...…
Google Maps – Historical landmarks in Paris with Augmented Reality
What will the world be like seen through Augmented Reality? This concrete example from Google Maps gives us an idea of how AR can actually bring information and fun to learn more…
Apple – A Guided Tour of Apple Vision Pro
While waiting for Apple Vision Pro, Apple's mixed reality viewer, to arrive in Italy, it may be interesting to understand how it actually works!
Varjo Teleport
Varjo Teleport is a revolutionary new technology that opens up interesting possibilities for creating immersive experiences. Any real space is made usable in Virtual Reality, just by using an iPhone to scan…
Meta x Ray-Ban smart glasses
The smart glasses born from the collaboration between Meta and Ray-Ban can connect the AI assistant with the integrated camera, which can thus analyze what you are looking at and provide useful…
A step into the future with Apple Vision Pro: Metaverse redefined
During the WWDC23 (Worldwide Developers Conference) Apple presented the long-awaited AR - Augmented Reality - "Vision Pro" viewer. Although it is defined by Tim Cook as an AR viewer, in truth it…
Audi and the “augmented” car
Often when we talk about Metaverse, Augmented Reality (AR) is considered an "inferior" technology to Virtual Reality (VR), a poor one from an experiential point of view and from a real/digital or…
BMW and the Virtual Driving
“This is not a simulation” says this video. In fact, the car is real, driven by a real driver, on a real circuit. So what's so strange? The pilot sees and drives…
Snoop Dogg, the Metaverse video for his song “House I Built”
Snoop Dogg shot this music video (for his song "House I Built") entirely disguised as his avatar and in his mansion within the Sandbox Metaverse. All this was released as a celebration…
What is Microsoft’s Metaverse?
What is Microsoft's Metaverse? "The metaverse is here, and in our increasingly digital world, we continue to focus on bringing humanity to every digital interaction. That’s why we announced Mesh for Microsoft…
The Meta approach to meetings in Virtual Reality
This is the Meta approach to new video formats in Virtual Reality (VR). If you have an Oclulus Quest 2 it’s a must have experience to understand how different is a meeting…
BBC – What is the metaverse?
What is the metaverse ? This video from BBC is easy and nice to get the basics of this new digital world.
The Disney Wish: First-Of-Its-Kind Interactive Experience
Disney WISH is the Disney approach to Augmented Reality to provide more fun and new experiences on their cruise. This is the beginning of new layers of media content we will find…
Nikeland on Roblox
https://youtu.be/U1yX7awE5P0 Here is the video of the Nike Digital world "Nikeland" on Roblox. A place to explore, have fun and see new collection's items playing around with different activities and sports.
Microsoft metaverse with Mesh for Teams
Microsoft CEO unveils the company approach to the metaverse with Mesh for Teams.
Balenciaga Metaverse Collection
Here’s Balenciaga video "Live to love" to present the fall 2021 new Balenciaga Metaverse Collection. Digital landscapes and avatars as models confirm the brand interest of the brand in the #metaverse. Check…
Mark Zuckerberg presenting Meta
Here’s the summary of Mark Zuckerberg’s presentation about the Meta’s inspiring new services, and the rebranding of Facebook.
Mark Zuckerberg on Metaverse
This is a very cool and deep interview on Meta’s plans for the Metaverse by Gary Vee. 30 mins well spent if you want to better understand what’s going on the digital…
VRAR Association summit on Metaverse
This video promoting the VRARA Association Summit on Metaverse is a good example of the wider sense of the Metaverse, beyond the gaming platforms, embracing a larger vision with blended reality with…
Balenciaga game: The age of tomorrow
This is the experience moving into the Balenciaga game: “The age of tomorrow”. Enjoy!
PwC Training in Virtual Reality Research & Experience
PwC Training in Virtual Reality "PwC's virtual reality study addresses a new dilemma employers are facing: their workers need to upgrade their skills, learn new ones or complete compliance training, but in-person…
Mixed reality STATE OF THE ART with Varjo !
Mixed reality with Varjo This is the new way to design, test, collaborate. Photorealistic virtual objects are alive in mixed reality using real-time lighting sources from the physical world. See the context…
Varjo – from Chroma-key to real time mixed reality – reprogramming reality, in real time.
Instant visualization blending synthetic and analogically content at human eye resolution , interacting with content, context, colleagues . Mixing real and virtual content into a seamless experience is one of the key…
Infinte office by Oculus
Infinte office by Oculus is focusing, with the new Quest2, on delivering a new level of integration for pc, mobile and Virtual Reality (VR) creating a new dimension of office. This in…
Oculus for Business 2020 Video
Oculus for Business 2020: the yearly presentation from Oculus of services/solutions for enterprise.with focus on Design, Training and Collaboration.
Sneakers in Augmented Reality – Wanna Kicks
Sneakers in Augmented Reality: the first Augmented Reality Software Development Kit (SDK) for Virtual Try On of shoes. Pretty impressive but there are many others not public even more stable and zoomable.
Facebook Smart Glasses Augmented Reality Full Reveal from M. Zukerberg
https://youtu.be/tdj9U0pyem4 Facebook Smart Glasses for Augmented Reality (AR): the short intro to the partnership during the Facebook connect event.
Ray-Ban & Facebook for new AR glasses
Rumors have been around for 3 years. Now it's official. 2021 you will get a "classic" Augmented Reality (AR) through Ray-Ban and Facebook Augmented Reality Glasses.
Prada Virtual Reality (VR)
https://www.prada.com/ww/en/pradasphere/special-projects/2020/prada-vr.html#component_text_modul_1864436780 Prada Virtual Reality: Prada introduces Virtual Reality, an innovative way to directly experience its universe: an intense and engaging journey that stimulates the senses and the emotions, breaks down barriers and…
The Washington building in Milan
Have a look around the Washington building in Milan and see the realism of a Virtual Reality (VR) demo tour for a building in construction. This was an historical factory. Pretty impressive…
The Diesel Building Miami in Virtual Reality (VR)
The fashion brand that has always been unique in advertisement has now set a new limit with the experience of the Diesel Building Miami in Virtual Reality. Beyond the stores and the…
Get Onboard of your cruise dream in Virtual Reality #VR4senses with MSC
Virtual Reality #VR4senses with MSC: Virtual Reality (VR) creates the full impression to be somewhere else. Virtual Reality is perfect for visiting locations like real estate, apartments, offices, but less common is…
World’s First Augmented Reality LIVE Product Launch – OnePlus Nord AR
First Augmented Reality Product Launch: the world's first total Augmented Reality event to launch a new phone by BLIPPAR.
LEGO Augmented Reality (AR)
LEGO Augmented Reality: when you finish your lego box one part of the story it's finished and you start play. But now thanks to Augmented Reality there's also a big DIGITAL fun…
Walmart Virtual Reality Training
Walmart Virtual Reality Training: a very quick inside on the Walmart headsets for associates to be trained on some specific actions ( in this case the famous orange tower delivering orders placed…
Google @ VRersailles
Google VRersailles Virtual Reality: Google @ VRersailles. Google has been working on arts since a long time. This time it's not the traditional museum visit by PC , but you have the…
Audi usecase: Virtual Reality (VR) as a car dealer sales support
Audi Virtual Reality car dealer sales support, to help understanding possibilities and making better decisions on complex ones. The increasing personalization, the large offer of cars models can be a pain point…
Oculus for business 2019
Oculus for business 2019: Oculus has a team dedicated to business services. Here are some use cases on different industries and business activities.
Virtual Reality & Design: Bell & HTC use-case
Virtual Reality Design, Bell & HTC use case: the advantage of designing with Virtual Reality (VR) is not only the deep immersion in content and collaboration but also an amazing speed for…
Virtual Reality for Training @ Walmart, Verizon, Chipotle use cases by CBS
Virtual Reality for Training: Virtual Reality (VR) is often associated with video games. But forward-thinking companies are now using it as a tool to train for potentially dangerous situations. Companies like Walmart,…
A new search from Google
https://youtu.be/F2brcDqKTHI Google is changing the way we search with Google lenses! G is helping us with a new way to search! When you don't know something, you cannot search for it. It…
New Maps from Google
New Maps from Google: how Google is changing GMAPS with Augmented Reality. You will never get lost again. You will interact with the context you live in. Your mobile screen will be…
How Google is becoming an Education partner. Source CBS .
Google as an Education partner: Google has been working since ages with Google Cultural Institute to create amazing content working with Museums, Foundations, and Universities. Now is the opposite phase: all this…
Audi Turns the Car into a Virtual Reality Experience Platform | CES 2019
Audi Car Virtual Reality: Audi leads the way again testing the links between Virtual Reality (VR) and Automotive. This time the focus is not on the buying process but on experience for…
A Spot in Virtual Reality-PC : Strongbow example
Virtual Reality-PC example: a Spot in Virtual Reality-PC: pretty cool example of storyliving VS storytelling
Training in Virtual Reality by Volkswagen
Volkswagen Virtual Reality training: how the German car manufacturer is training its employees with Virtual Reality (VR). An example as if you are with a headset on.
Hyper realistic Virtual Reality store simulation, ShelfZone
https://www.youtube.com/watch?v=2pucNXSspro A Virtual Reality store simulation: enjoy the stunning realism of our store simulation in interactive and immersive virtual reality. By inVRsion.
American supermarket, live from Milan
American supermarket, live from Milan: an american supermarket, experienced live from Milan through Virtual Rality.
IKEA place: the evolution of the famous catalogue
IKEA place: catalogue evolution. The Augmented Reality evolution of IKEA catalogue: how Augmented Reality (AR) makes consumers life easy bringing value and efficiency with fun
Google Expeditions: over a million students, on trips to virtually anywhere
Google Expeditions virtual trips: Google Expeditions Pioneer Program lets students take virtual reality trips to over 200 places around the world and underwater. More than one million students from over 11 countries…
Check out the impressive power of 3D softwares (Unreal & Maya)
3D softwares powers: Unreal & Maya. Features: FACS-based rig. Adaptive rig: which allows combining any number of expressions using optimized list of blendshapes. Real facial muscles constraints: the advanced rig logic simulates…
Oculus for Business: Audi
Audi, Oculus for Business: Audi now has Rift installed at hundreds of their dealerships worldwide, giving people the chance to build their dream car with custom configurations—and thousands of options—in an immersive…
Walmart using VR training
Walmart Virtual Reality training: Walmart is using VR to train 1 million associates tks Stivr using Oculus Go.
Collaboration & immersive tech. The NVIDIA vision.
NVIDIA immersive tech: the NVIDIA vision.Multiplayer and realism, combined, are the main reasons for video games success. Think about what it means to push the limits of both into Virtual Reality for…
Olivetti : Virtual Reality as training platform
Olivetti Virtual Reality training platform. Question: how can you train hundreds of installers with no tech expertise in a very short time with consistency and a global, scalable solution? Answer: Virtual Reality.
Emirates 3D: now boarding !
Emirates flights & Virtual Reality. Virtual Reality (VR) is already ONboard in some flights as top entertainment. Emirates gets the advantage of Virtual Reality even before getting on the plane. Nothing really…
CNN Virtual Reality
CNN and Virtual Reality: CNN takes you INSIDE the news putting yourself at the center of the experience. This is the beginning of "Immersive journalism". Here is the promo video
The Weather Channel Mixed Reality News
Weather Channel Mixed Reality News: the difference between traditional presentations and storytelling and the new opportunities offered by Mixed Reality (MR) is clear in this video. Many media company are moving towards…
Facebook Messenger Going Augmented Reality – With Content ADS
Facebook Messenger and Augmented Reality: not only Snapchat is on Augmented Reality (AR), this video presents the Facebook approach with Branded Adv.
Virtual Reality in a Classroom. Source AMD
Virtual Reality in classroom: what happens if you take Virtual Reality (VR) into a Classroom? Interaction between Students, Teachers, and subject takes a totally new level of participation.
Augmented Reality for Packaging – Shazam & Bombay Sapphire example
Augmented Reality for Packaging: Augmented Reality (AR) is well known as a tool to "Amplify" or "Augment" our view and experiences. You have on this site lots of use cases.... You saw…
The Volkswagen approach to Virtual Reality
https://youtu.be/NsHM1g6_Ehs VR Training and collaboration between colleagues across the world are a must have for VW.
Augmented menu
https://youtu.be/raH-BB2tkd0 Augmented Reality restaurant menu: restaurants menu, from a list of words, to a real preview of the food to avoid any mistake and an anticipation of the plate presentation. Thanks Augmented…
Amazon Augmented Reality
Amazon Augmented Reality previews: Augmented Reality view lets you view thousands of products in your home before you buy them.
Meta Augmented Reality: rethink the way you work (completely)
Meta Augmented Reality: Augmented Reality (AR) is changing the way we work, design, present, collaborate. The Meta 2 is the most advanced headset available and the most intuitive state of the art…
How MIT uses Augmented Reality
MIT uses Augmented Reality (AR) and LEGO - Yep LEGO ;) - to simulate cities environment and solve their problems in a very creative and intuitive way. CREDITS WIRED: https://www.youtube.com/channel/UCftwRNsjfRo08xYE31tkiyw
“Virtual Reality as a dream project for museums”
https://youtu.be/m62JAAiVpO8 The Smithsonian American Art Museum & Intel collaboration
READY PLAYER ONE – Spielberg utilizing VIVE In The Film-making Process
READY PLAYER ONE and HTC Vive: how THE Director, Steven Spielberg, designed sets and scenes becoming an avatar in its own film "Ready Player One", using HTC VIVE.
Mixed Reality Logistic solutions. Work better, work faster, work safer.
Mixed Reality Logistic solutions: here's an example of how Mixed Reality, as Augmented Reality (AR), can improve logistics efficiency. Smart glasses solutions optimize warehouse processes providing more safety to employees. Multiply by…
The state of the ART of digital imaging: the “Unreal” engine !
Unreal engine digital imaging state of the ART: this is a 2d promo of what a digital artist can do with "Unreal" engine, the best engine for digital graphics. That's really UNREAL!…
The Magic of Augmented Reality: the example of the “Gathering Cards”
Augmented Reality and Gathering Cards game: this application is an example of what Augmented Reality (AR) can do. Imagine these effects wearing glasses more than hanging a phone. Isn't a big difference…
UPS uses Virtual Reality for driver’s safety trainings
UPS Virtual Reality trainings: UPS is training student delivery drivers to spot and identify road hazards using Virtual Reality headsets that vividly simulate the experience of driving on city streets while teaching…
What Virtual Reality means for seniors “90 yrs young”.
Virtual Reality for seniors: this is a very different video from the others you are going to watch on this website. It's a video focussed on the social impact of Virtual Reality…
A 360 video to understand how self driving cars work.
Self driving cars video: if you ever wondered how a car can drive itself into the chaos of a city, have a 360 view here. Source and thanks to WYAMO, the company…
Bono and The Edge: Why U2 is embracing Augmented Reality tech on tour
U2 embracing Augmented Reality: Virtual Reality (VR) will be clearly a new way to participate to live events such as concerts or sports. But more often Augmented Reality (AR) is part of…
Visiting Apple Park in Augmented Reality
Apple Park in Augmented Reality: visiting Apple Park in Augmented Reality. A simple and powerful idea (Apple Style) of Augmented Reality utility.
KFC uses Virtual Reality to train employees
KFC Virtual Reality training: Virtual Reality (VR) is an excellent tool to train employees. Could be very serious, like in training airplane pilots, or entertaining like in KFC case. Have a look…
Welcome to ‘AR City’: Beta of Augmented Reality Maps and Navigation
Augmented Reality City Maps: welcome to AR City. Let us show you the future of navigation, travel and city life with 'AR City' -- the augmented reality navigation and maps app. A…
Jeff Koons x Snapchat Augmented Reality for ARt
Jeff Koons Snapchat Augmented Reality: Jeff Koons is an iconic American artist who takes pop-culture icons and everyday objects — like a simple balloon animal — and reimagines them. Koons casts these…
Microsoft HoloLens: Mixed Reality in the Modern Workplace
Microsoft HoloLens Mixed Reality: the era of mixed reality will serve as a catalyst for additional innovations in the workplace, helping businesses and their workers complete crucial tasks faster, safer, and more…
Dell, Nike, Meta and Ultrahaptics Vision for Future of Design
https://www.youtube.com/watch?v=noutzo3xT8k Mixed Reality Future of Design: Dell, Nike, Meta and Ultrahaptics push the boundaries on immersive creativity. Today, we can deliver a more natural creative canvas so designers can focus on their…
Activia 360° – a Danone new concept of spot and branding
https://www.youtube.com/watch?v=FCi8HEC7EXE Danone 360 spot concept: Activia, a Danone new concept of a 360° spot and immersive branding experience: vivi #Activia a 360°. Naviga il video in tutte le direzioni e scopri il…
Acute Art Virtual Reality
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Inspirational Video: Robots playing music with Nigel Stanford
Robots playing with Nigel Stanford: robots rock, they were fun to work with. My favorite is the robotic drummer. More work to be done, and maybe I could play with them live.
A glimpse of the future through an augmented reality headset | Meron Gribetz
Augmented reality headset future: what if technology could connect us more deeply with our surroundings instead of distracting us from the real world? With the Meta 2, an augmented reality headset that…
Always inspiring : Apple – Think Different
https://www.youtube.com/watch?v=cFEarBzelBs Apple Think Different campaign: Apple's Think Different advertising campaign 1997-2002. Full version.
Augmented Reality in Information Products, the case of Huawei
Augmented Reality in Information Products: the video shows how Augmented Reality can improve the performance of field technicians in installation and maintenance operations. The project is based on Inglobe Technologies' Industry 4.0…
Augmented Reality in the Eyewear Industry: A Practical Application – Max Cecchini (VP, Luxottica):
Augmented Reality for Luxottica with Max Cecchini, Vice President, Digital Innovation, Luxottica A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May…
Coming Soon: Hologram Calls
Hologram Calls coming soon: is this the end of not wearing pants during video calls?
Microsoft HoloLens: HoloTour
https://www.youtube.com/watch?v=pLd9WPlaMpY Microsoft HoloLens HoloTour: feel like you’re really there as you travel back in time to explore ancient Rome or uncover the secrets of Machu Picchu. A combination of 360-degree video, spatial…
Microsoft HoloLens Review, mind blowing Augmented Reality!
Microsoft HoloLens review, Augmented Reality - mind blowing!
The Untold Story of Magic Leap, the World’s Most Secretive Startup
Magic Leap Secretive Startup: the world's hottest startup isn't located in Silicon Valley – it's in suburban Florida. WIRED explores what Magic Leap's mind-bending technology tells us about the future of virtual…
Timberland Augmented Reality Campaign
Timberland Augmented Reality Campaign: Lemon&Orange crated a virtual fitting room for Timberland where people could try out clothes from the newest collection without actually wearing them. Dorota Williams supported the action and…
Augmented (hyper)Reality: Domestic Robocop
Augmented Reality in "Domestic Robocop": The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism.…
HYPER-REALITY
Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.
Pepsi Max and the Augmented Reality Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM Pepsi Max brings you the Unbelievable with Augmented reality. Unbelievable feats and experiences created for you by Pepsi Max Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a…
Virtual Reality For Enterprise: Building a Practical Roadmap for Success
Virtual Reality For Enterprise: a talk from the Work Track at AWE USA 2017 - the largest conference for Augmented Reality + Virtual Reality in Santa Clara, California May 31- June 2,…
Jesse Schell (CEO, Schell Games): Updates from the Future
Schell Games future updates with Jesse Schell (CEO, Schell Games). A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June…
Schell Games CEO, Jesse Schell talks Virtual Reality and Augmented Reality in 2016, 2020 and 2025
Schell Games on Virtual Reality and Augmented Reality: this November at the VRX conference in San Francisco, virtual reality legend Jesse Schell talked about the varied worlds he and his team have…
Six degrees of freedom
Blind users movements freedom: six degrees of freedom (6DoF) refers to the freedom of movement of a rigid body in three-dimensional space. Specifically, the body is free to move forward/backward, up/down, left/right…
Virtual Reality In User Research
Virtual Reality (VR) is being used at Salesforce to rapidly increase empathy, scale research across teams, and deepen customer understanding. Get practical tips, advice, and insights for setting up a User Experience…
Oculus for Business: DHL
Oculus for Business: DHL Express, through their global Certified International Specialist (CIS) program and working with their partner Immerse, will be using Rift to drive engagement in learning. Virtual Reality (VR) allows…
Seniors travel using Virtual Reality
Seniors travel using Virtual Reality: the caregivers at Maplewood Senior Living are incorporating virtual reality technology to help residents lead fuller lives.
Hololens WEMO Operator System
Hololens WEMO Operator System: TWNKLS created a Hololens solution for machine builder WEMO. Our first-in-kind flexible solution allows an operator to manage his production schedule, operate the machine, access real-time machine data,…
Microsoft HoloLens: Partner Spotlight with Case Western Reserve University
https://www.youtube.com/watch?v=SKpKlh1-en0 Microsoft HoloLens doctors preparation: for education, Microsoft HoloLens will help make incredible leaps forward in productivity, collaboration, and innovation. See how Microsoft HoloLens transforms the way we teach anatomy and our…
ShelfZone Virtual Reality shopping experience
Virtual Reality shopping experience: inVRsion shows at Linkontro 2016 by Nielsen its own vision about ecommerce and virtual reality future.
Design and furniture in Virtual Reality
https://youtu.be/YjOp9ngbxqw Design and furniture in Virtual Reality: how to get your design furniture to life in VR the example of inda Is pretty impactful. Real Estate and Design simulation combined. The Design…
Red Bull Virtual Reality
Red Bull Virtual Reality: Red Bull VR beams you to the unreachable sweet spots of the world! For a premium viewing experience use a Virtual Reality (VR) cardboard. However, you can still…