“Anyone has at least heard of the Metaverse and its potential applications in various areas of the entertainment sector. What opportunities does it offer to the yachting industry?”
Lorenzo Montagna shares his expertise in an article published on the NauTech magazine, in which nautical key subjects as digitization and virtualization, tangibility, production processes, intellectual property, new sales markets and channels, boating practice and stress testing are discussed.
“Metaverse in yachting will enable disintermediation between shipyards and yacht owners, allowing the customer to experience the boat and the shipyard as if they were there. These technologies could establish a stronger aspirational link with Gen Z and young, hard to target generations.”
You can read the article down here:
NauTech - Metaverse & Yachting: The Digital World–
