How Gen Z express themselves in immersive spaces.
Many Gen Z people feel their avatar style is more important to them than their physical look (which in turn can be influenced by their very same symbiotic avatar look). This fresh report from Roblox looks deeper into these aspects, from the psychological ones to the impact all this have on mental health, confidence and even on purchasing decisions.
Today’s immersive 3D simulations can represent a generational shift in helping people to authentically express themselves through their digital identity (with bodies, clothes, movements and new interests that, in turn, inspire business companies for new growing opportunities).
The key points examined on this report are:
- Understanding the Impact of Digital Self-expression on Roblox & Beyond
- How Avatars Inspire Physical Style
- Digital Identity: An Array of Self-Expression Opportunities
- The Importance of Avatar Customisation for Gen Z
- From Head to Toe, Avatars Enable Experimentation with Expression
- Avatars Wear Makeup Too
- The Rise of Emotes, Auras, and Other Innovative Self-Expression Ways
- Avatars Enable People to Embrace Their Uniqueness
- Authenticity IS Beauty in the Metaverse
- Trends Spotted on Avatars in 2023
- What Brands Need to Know About Metaverse Fashion
- Immersive Shopping Is Social
- Consumers Seek Exclusivity: Limited-Edition Wares
- Physical to Digital & Back
- Five-Year Prediction From the 2023 Roblox Developers Conference
- Digital Self Expression Can Support Mental Well-Being
The full report can be read here (part 1 and 2 below).
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Roblox - 2023 Digital Expression, Fashion& Beauty & Trends Report (Part 1)–
Roblox - 2023 Digital Expression, Fashion& Beauty & Trends Report (Part 2)–
