The Permanent Multichannel Observatory in Hardware Stores (OPMF) and Bricoday Digital Village presented a conference, on the morning of September 29th, 2023, dedicated to the phygital channel, the processes of digital evolution and the new frontiers of integration that are spreading in the retail sector.
Lorenzo Montagna has talked about how new augmented and virtual reality tools can be an enormous support for sales in the retail world during the speech “The new technological frontiers: smart and 3D devices to push sales“.
(English subtitles availbale.)
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