Newsletter – Metaverse and Retail 5.0

Newsletter – A 9 stages journey into the Metaverse

Newsletter – Metaverse and Retail 5.0

The complexity of the Metaverse made simple and understandable.

A 9 stages journey into the Metaverse.

This edition of the newsletter is a synthesis of the chapter “The beginning of the journey” of my book “Metaverse. Us and the Web 3.0“, in which I analyze the main concepts that revolve around the controversial term “Metaverse”, displaying a path divided into stages:

  • First stage: a world beyond
  • Second stage: the “phy-gital” world
  • Third stage: space
  • Fourth stage: gamified, virtual and social
  • Fifth stage: in-person, between avatars and digital humans
  • Sixth stage: increased
  • Seventh stage: decentralized
  • Eighth stage: persistent and open
  • Ninth stage: proprietary.

Metaverse is a concept today.
It’s the idea of an advanced and complex digital world that goes beyond the relationship we live today between people and the web, typically “mediated” by a screen that separates us from the contents.
TVs, PCs and smartphones have contents “inside”, and we are outside.

The Metaverse, with its technologies (the so-called web 3.0), is already, and will increasingly be, instead, a world where real and digital overlap, or alternate and replace themselves, creating new hybrid experiences where digital conquers the space, the one around to us, where we live.

Enjoy the reading!

You can read the full article (in italian language) on LinkedIn.

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This “Newsletter” category within the site is dedicated to fresh articles that explore the different aspects of the Metaverse concept. A journey towards the new internet, or rather the new web, carried out objectively, avoiding dangerous enthusiasms as well as banal clichés, listening to the opinion of many people who are moving in this world successfully but also with some perplexity.