On Tuesday 5 March Lorenzo Montagna introduced a workshop entitled “Virtual Reality as an extension of our experiences as people and professionals“.
This second chapter of the italian VR/AR Association (VRARA) was held at the beautiful headquarters of STEP FuturAbility District in Milan (which already hosted the first meeting, in December).
Two experts on the topic have been present:
– Guido Geminiani, CEO of Impersive, a world-leading production company in the production of 360° stereoscopic and subjective videos, particularly effective and appreciated above all in the luxury sector for a new, powerful “first-person” narrative and emotional involvement.
– Laura Iacovone, professor of neuromarketing at state university and Founder of 3f-lab, a leading company in the world of VR based on computer graphics and AI, with important experience in the training sector and also in the Pharma sector, one of the most complex.
Many themes, use cases and technologies were examined and presented to show that all of them are converging towards a Virtual Reality intended not as a replacement, but as an extension of reality, to create new experiences of value, both personal and professional.
More information are available at the Step – FuturAbility District website.
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The full video recording of the event is available online (in italian language) on Step‘s official website.
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