“Emerging technologies are presenting us with the creation, in the coming years, of a ‘mixed’ reality where real and digital communicate in spaces shared with people. But we need to prepare ourselves in advance.”
I published an in-depth article for Harvard Business Review with an analysis of how global changes and new technologies are transforming our world, creating a “hybrid” reality where digital and real intertwine.
Innovations such as artificial intelligence, augmented reality and the metaverse are revolutionizing work, communication and business.
Companies must adapt by focusing on sustainability and innovation to remain competitive.
Ethical risks and opportunities are highlighted, imagining a future in which humans and machines can collaborate to improve the quality of life.
The full article is available here at the end (in italiano language).
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Lorenzo Montagna - Harvard Business Review - Towards a new hybrid and magical reality–
