Futuro - Noi e il Web 3.0 - 44- Artificial Reality (2025-10)

Newsletter – Artificial Reality

Futuro. Noi e il Web 3.0

The complexity of emerging technologies made simple and understandable.

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Artificial Reality

In the new edition of the Newsletter “Future. We and Web 3.0” we guide you in an overview of the panorama evolved with the latest updates of Artificial Intelligence in its interventions of contamination of our Reality (including the social and professional spheres).

Meta – Ray Ban
The evolution of Meta and Ray-Ban smart glasses: lenses that become screens, wearable accessories as a neural interface for all commands and communications with the glasses.

Meta - Ray-Ban - Display

Apple Vision Pro – B2B
New Business Use Cases for Apple Vision Pro: Lamborghini, Porsche and Mercedes are leveraging Mixed Reality in sales and for highly informative and engaging events.

Lamborghini - Apple Vision Pro

In the luxury and fashion sector we examine brands such as Miu Miu, which exploited Virtual Reality to share an artistic performance (“Tales & Tellers“) originally created for Art Basel Paris.
In the cinematographic field, Apple Vision Pro finds a surprising partner with the new Black Magic cameras that record 180° video, designed specifically for the viewer and the Apple ecosystem.
Finally, training continues to be a source of new applications for the Apple device and Mixed Reality, with evolutions in training (also in Italy) for airline pilots, designers, doctors and more.

Apple Vision Pro - Training

Amazon – B2E
Amazon also plans to use smart glasses for its employees, with a view to achieving greater efficiencies and safety in all work areas.

OpenAI and Sora 2
A new evolutionary leap for generative Artificial Intelligence has arrived with the new OpenAi application: Sora 2 allows you to easily integrate yourself into totally artificial photos and videos generated by AI. The content created, with highly realistic video and audio, is also generating new questions and issues about privacy, bullying and legal limits.

OpenAI - Sora 2

ChatGPT, almost a SuperAgent now, has instead introduced a structural integration with third-party applications such as Canva, Zillow, Booking.com.

ChatGPT - Apps integration

Google AI
Google introduces NotebookLM, an Artificial Intelligence tool that analyzes user-uploaded documents to aid in study and research, with the ability to generate summaries, mind maps and even podcasts based on the selected content.

Google - NotebookLM

You can find all the details and insights for these previews in the complete article available (in italian language) on LinkedIn, along with many other news and curiosities.

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This “Newsletter” category within the site is dedicated to fresh articles that explore the different aspects of the Future concept. A journey towards the new internet, or rather the new web, carried out objectively, avoiding dangerous enthusiasms as well as banal clichés, listening to the opinion of many people who are moving in this world successfully but also with some perplexity.