The Researches / Reports / Data category within the Read section collects the best and most accurate reports, research and data analysis essential to delve deeper into the field of emerging technologies, Augmented Reality, Virtual Reality, Mixed Reality, Metaverse , Spatial Computing, Artificial Intelligence.
The European House-Ambrosetti, Leonardo – Peace through security: the strategic role of digital technologies
Harvard Business Review – The fascinating future of immersive technologies
AI, AR, Automotive & Mobility, Finance & Insurance, Gaming, Metaverse, MR, Reports, VR
Panorama – Social networks are dead
McKinsey – Eight priorities for CEOs in 2024
Accenture – Life Trends 2024
Roblox – 2023 Digital Expression, Fashion & Beauty & Trends Report
PwC’s 2023 Emerging Technology Survey
AI, AR, Case Studies, Data & Research, Metaverse, MR, Reports, VR
European Central Bank – A stocktake on the digital euro
PwC – Metaverse Investments Tracker
AI, AR, Data & Research, Finance & Insurance, Gaming, Media & Entertainment, Metaverse, MR, News, Reports, VR
World Economic Forum – Social Implications of the Metaverse
PwC – Metaverse and Web 3.0 – Regulatory, risk and control implications
Artificial Intelligence and Work – Waiting for the Festival of the Future
European Commission – Next Generation Virtual Worlds
Analysis Group – The Potential Global Economic Impact of the Metaverse
AR, Case Studies, Data & Research, Industry, production, logistics, Metaverse, MR, Reports, Retail, VR
Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19
AR, Case Studies, Data & Research, Metaverse, MR, Reports, VR
PwC – February 2023 Global Consumer Insights Pulse Survey
Dirigente – Metaverse: Web 3.0 to go further
PwC – Beyond the hype: what businesses can really expect from the metaverse in 2023
Instagram trends report 2023
Credit Suisse – Metaverse: A Guide to the Next-Gen Internet
Metaverse, Virtual Reality and Augmented Reality: the level of knowledge and enthusiasm of Italians for new technologies
Lorenzo Montagna – Metaverso @ Primaonline
PWC – Demystifying the metaverse
European Parliament – Metaverse opportunities, risks and policy implications
Visa – The Metaverse as a strategic inflection point
McKinsey – Value creation in the Metaverse
Goldman Sachs – Framing the future of Web 3.0
JP Morgan – Opportunities in the Metaverse
Wunderman Thompson – Into the Metaverse
Citi – Metaverse and Money: Decrypting the Future
“The Effectiveness of Virtual Reality Soft Skills Training in the Enterprise” by PwC
PwC Research on Augmented Reality & Virtual Reality: “Seeing is believing”
PwC: Growing Virtual Reality / Augmented Reality companies in the UK
The Top 100 trends for 2019 from JWT
Harvard Business Review
AR, Data & Research, MR, Reports, VR
PWC 5 years vision
Apple and Augmented Reality Superpowers
AR, Automotive & Mobility, Education & Training, Fashion & Design, Health, Industry, production, logistics, Real Estate & furniture, Reports, Retail, Travel & tourism
The Apple Education program with Augmented Reality
A PwC Introduction to Enterprise Virtual Reality
2018 trends report by Edelman Digital – Augmented Reality Mobile is in !
Why Is It Beneficial to Integrate Augmented Reality in Retail Apps?
Why V-Commerce is the Future of Retail
Augmented Reality vs. Virtual Reality vs. Mixed Reality – An Introductory Guide
10 most innovative countries in the world
Gartner Top 10 Strategic Technology Trends for 2018
Transform Business Outcomes With Immersive Technology
ERICSSON CONSUMERLAB : MERGED REALITY
PWC Research: for manufacturing, virtual reality is for real
The real deal with virtual and augmented reality
For US manufacturing, virtual reality is for real

